Tobacco Market in India 2017

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Netscribes (Research on Global Markets)

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Market Scenario

The tobacco market in India is expected to grow at a CAGR of 6.3% over FY 2016 to FY 2020, according to Netscribes forecasts. India, being the second largest producer and third largest exporter of tobacco in the world, benefits significantly from the tobacco market in terms of revenue and employment. A large portion of the Indian economy depends on agriculture, and tobacco is the principal cash crop across many states. Bidi (Traditional cigarettes), snuffs and smokeless tobacco, including gutka, khaini and zarda, are the most popular tobacco-based products. Bidi dominates the tobacco market in India, followed by chewing tobacco and cigarettes. Tobacco Market in India - Key Growth Factors The tobacco demand and consumption is very high in India, which will continue to be the key driver of growth in the market. This will be followed by demand from countries outside of India. Legal cigarettes contribute to the majority of the tax revenue compared to other tobacco products. In the Union Budget of 2016-17, the Indian government priced tobacco products very high. Since then, tobacco manufacturing companies have launched more tobacco products under new brands and extensions to increase their sales. Tobacco Market in India - Threats and Key Players Increasing regulations in the tobacco industry through taxation and bans on advertising have led to a decline in the sales volume of tobacco products in India. This has been done to curb the health risks associated with tobacco consumption. India bans smoking of cigarettes and bidis in public places, while large pictorial warnings cover 85% of the front and back of all cigarette packs. These are some of the measures taken to discourage the Indian population from consuming tobacco products in the country. Despite stringent regulations, the tobacco industry has witnessed growth, with ITC, Godfrey Phillips and VST Industries ruling the cigarette market in India. What’s covered in the report? Overview of the Tobacco sector in India and forecasted tobacco market size over 2016 to 2020. Trends and Developments in India Tobacco market Qualitative analysis of the major drivers and challenges affecting the market Comprehensive analysis of the competitive landscape and detailed profiles of major public and private players. Why Buy? Get a broad understanding of the tobacco sector in India, its link to the overall tobacco products, the major segmentations of the sector and current state of the same Learn about the major tax regulations in the sectors Understand major competitors' business, market dynamics, and respond accordingly Be informed regarding the key areas of opportunity in the tobacco sector Make more informed business decisions with the help of insightful recommendations provided to succeed in the tobacco sector.

Table of Contents

Slide 1: Executive Summary Slide 1: Executive Summary Socioeconomic Indicators Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Market Size & Growth Forecast (Value-Wise; FY 2016 - FY 2020e) and Current Market Scenario Slide 10: Export Earnings Slide 11: Product Wise Segmentation (2015-16) & Market Share of Illegal Cigarettes (2014-15) Slide 12: Consumption Share (2015-16) & Tax Revenue Share (2015-16) Slide 13: Geographic Segmentation Slide 14: Porter’s Five Force Analysis Trade Analysis Slide 15 – Export of Tobacco and Manufactured Tobacco Substitutes {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Tobacco and Manufactured Tobacco Substitutes {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 16 - Export of Tobacco and Manufactured Tobacco Substitutes – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Tobacco and Manufactured Tobacco Substitutes – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) Slide 17 – Export of Tobacco and Manufactured Tobacco Substitutes – Product-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Tobacco and Manufactured Tobacco Substitutes – Product-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) Slide 18 – EXIM HS Code Description Market Influencers Slide 19: Market Drivers Slide 20: Market Challenges Slide 21: Challenges- Industry Issues Regarding Taxation Competitive Landscape Slide 22: List of Major Players Slide 23-42: Profiles of Major Players Recent Developments Slide 43: Key Recent Developments Appendix Slide 44: Research Methodology


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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