Snacks Market in India 2014

Report Id

11065

Publisher Name

Netscribes (Research on Global Markets)

Published Date

3/10/2014

No of Pages

131

Market Scenario

Netscribes' latest market research report titled Snacks Market in India 2014 elaborates the competitive market scenario of the Indian snacks market and its growth prospects in the ensuing years. Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The report provides a snapshot of the Indian snacks industry that has witnessed several changes since 1995. In the initial years, the market was dominated by two players - traditional snacks player Haldiram and ‘Uncle Chips' manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market over the past few years and are giving tough competition to the big players. The snacks market is classified into two broad segments - Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks. Moreover, the western snack segment is dominated by a large number of MNCs and organized snack manufacturers. There are certain factors that have predominantly worked towards enabling the sector to grow in recent years. These include higher disposable incomes have enabled consumers to enhance their purchasing power, rapid urbanization which leads to busy lifestyles and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition to these, the other factors which are contributing towards rapid growth of the industry include growing working women population, fast expanding retail network and the convenience factor associated with snack consumption For snacks, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Food processing Slide 6: Important milestones of Indian snacks industry Market Overview Slide 7-14: Indian Snacks Market - Overview, Market Size & Growth (2013-2018e), Market Segmentation (2013), Region-wise Sales of Packaged Food (2013), Change in Market Share of Major Players, Brand Share of Chips (2012), Salty Snacks Market (2012), Branded Salty Snacks (2012), Branded Salty Snacks Market Share (2012), Market Leaders (2012), Indian Health Snack Market (2012), Largest Health Snack Portfolio (2012) Value Chain Slide 15: Value Chain Market Segmentation Slide 16-18: Segmental Share (2013), Western Snacks- Organized-Unorganized Breakup (2013), Traditional Snacks- Organized-Unorganized Breakup (2013) Consumer Insights Slide 19-29: Consumer Insights (2014) EXIM Slide 30: Import of Salted Snacks- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Importing Nations - Value Wise (2013), Import of Packaged Snacks & Mixtures- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Importing Nations - Value Wise (2013) Slide 31: Import of Potato Chips- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Importing Nations - Value Wise (2013), Import of Other Preparations of Potato- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Importing Nations - Value Wise (2013) Slide 32: Export of Salted Snacks- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Exporting Nations - Value Wise (2013), Export of Packaged Snacks & Mixtures- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Exporting Nations - Value Wise (2013) Slide 33: Export of Potato Chips- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Exporting Nations - Value Wise (2013), Export of Other Preparations of Potato- Overview, Size [Value-Wise; 2010-11 - 2013-14(Apr-Sep) Volume-Wise; 2010-11 - 2013-14(Apr-Sep)], Major Exporting Nations - Value Wise (2013) Drivers & Challenges Slide 34: Drivers and Challenges - Summary Slide 35-41: Drivers Slide 42-45: Challenges Government Rules & Policies Slide 46: Government Rules & Policies - Summary Slide 47: Food Safety and Standards Act 2006, Food Safety and Standards (Licensing and Registration of Food Businesses) Regulations 2011 Slide 48: Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011, Food Safety and Standards (Packaging and Labeling) Regulations, 2011 Slide 49: Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011 Slide 50: Government Policies Government Participation Slide 51: Government Participation - Summary Slide 52: Fiscal Incentives for Food Processing Sector Slide 53: Other Initiatives Trends Slide 54: Key Trends - Summary Slide 55-64: Major Trends in the Market Competitive Landscape Slide 65: Porter's Five Forces Analysis Slide 66: Competitive Benchmarking, Public Trading Comparables Slide 67-69: Competitive Benchmarking, Key Ratios of Top 3 Companies - Operational Basis (FY 2013) Slide 70: Competitive Benchmarking, Key Ratios of Top 3 Companies - Financial Basis (FY 2013) Slide 71-80: Major Public Players Slide 81-125: Major Private Players Strategic Recommendation Slide 126-129: Strategies Appendix Slide 130: Key Ratios Description Slide 131: Sources of Information

Methodology

This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain

research-methodology

Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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