Smartphone Market in India 2017

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Netscribes (Research on Global Markets)

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Market Scenario

By 2020, smartphone shipment in India is expected to reach a value of 210.5 million units growing at a CAGR of ~17.5% from 2016. Netscribes' latest market research report Smartphone Market in India 2017 highlights the soaring adoption of smartphones in the country due to favorable demographics and changing consumer behavior. With the increased economic growth, the corporate segments of various verticals are expanding their operations further and also creating newer business opportunities for several entrepreneurs in the country. Smartphone Market in India - Key Growth Factors Foreign companies have realized the opportunity in India for smartphone devices and have brought in a number of low cost devices specific to the Indian market. On the other hand, domestic handset companies are targeting to capture larger market share in the country with budget smartphones. Increasing trend of social network usage among the young Indian population for communication and sharing media content is also driving the growth of the smartphone market in India. Celebrity endorsements, along with huge sponsorship campaigns by brands such as Oppo and Gionee have helped improve the perception of Chinese brands among Indian consumers which is aiding the growth of these brands in the Indian market. Smartphone Market in India - Threats and Key Players In Nov 2016, demonetization had hit the smartphone market at almost all levels including the customer demand and stock movement in the distribution channels across India. However, the premium smartphone segment saw some growth during the weeks following demonetization. The leading companies operating in the global smartphone market includes Apple India Pvt. Ltd., Samsung India Electronics Pvt. Ltd., Vivo Mobile India Pvt. Ltd., Lava International Ltd., Oppo Mobiles India Pvt. Ltd. and Micromax Informatics Ltd. What’s covered in the report? Overview of the global smartphone market and estimated market size data in terms of unit shipments over 2015 to 2020 Market share of top Indian and Chinese smartphone manufacturing companies (2016) Market dynamics through major trends prevalent in the market Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and detailed profiles of major public and private players Key recent developments associated with the smartphone market in India Why buy? Get a broad understanding of the smartphone market in India, the dynamics of the market and the current state of the industry Learn about the major developments in the smartphone market in India Understand major competitors' business and market dynamics, and respond accordingly Be informed regarding the key areas of opportunity in the smartphone market in India

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Overview of Major Smartphone Operating Systems Slide 10: Mobile Phone Manufacturing Value Chain Analysis Slide 11: Global Smartphone Market –Market Overview, Size and Growth Forecast (Volume-Wise; 2015 – 2020e) • Global Smartphone Vendor Market Share (2016) • Global Smartphone Shipment Based on Screen Size (Percentage Share; 2015-2020e) Slide 12: Smartphone Market in India –Market Overview, Size and Growth Forecast (Volume-Wise; 2015– 2020e) Slide 13-15: Market Segmentation • Market Share of Top 5 Indian Smartphone Companies (CY 2016) • Top 4 Chinese Label Smartphones by Market Share (Q4 2016) • Smartphone Company-Wise Market Share – Across 30 Cities (As of Oct, 2016) • Leading 30 Cities Tier Wise Smartphone Company – Wise Market Share (As of Oct, 2016) • Smartphone Shipments Market Share Comparison Based on Brand Type - Global, Indian, Chinese) (Q4 2015-Q4 2016) • Company Wise Smartphone Shipment Market Share Comparison (Q3 2016-Q4 2016) Slide 16-17: Online Smartphone Market Overview • Top 5 Companies Based on Online Smartphone Sales in India (Q1 2016-Q2 2016) • Comparison of New Mobile Phone Launches in Online Platforms (H1 2013-H1 2016) • Comparison of New Phone Launches Across Price Segments (H1 2015-H1 2016) • Comparison of Top Mobile Phone Brands in Terms of User Views (H1 2014-H1 2016) Slide 18: Porter’s Five Forces Analysis Government Initiatives and Investments Slide 19: Detailed Description of the ‘Make in India’ Initiative by the Government of India Slide 20: Development of Inexpensive Smartphones; New Technology Platforms Launched by the Government of India Slide 21: Investments Made in the Indian Smartphone Market (As of Oct, 2016) Slide 22: Detailed Description of the Effect of Demonetization in Nov 2016, on the Indian Smartphone market Trade Analysis Slide 23: Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type– Size {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 24: Export of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type – Region-Wise Exports {(Value-Wise: FY 2016 and FY 2017; Volume-Wise: FY 2016 and FY 2017 (Apr-Dec)} Slide 25: Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type –Size {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 26: Import of Telephones for Cellular Networks or for Other Wireless Networks Excluding Push Button Type – Region-Wise Imports {(Value-Wise: FY 2016 and FY 2017 (Apr-Dec); Volume-Wise: FY 2016 and FY 2017 (Apr-Dec)} Market Influencers Slide 27-28: Market Drivers Slide 29: Market Challenges Trends Slide 30-31: Major Smartphone Market Trends Competitive Landscape Slide 32: List of Major Players Slide 33-51: Profiles of Major Players Recent Developments Slide 52-53: Key Recent Developments Appendix Slide 54: Research Methodology


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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