Netscribes' latest market research report titled Smartphone Market in China 2014 states that the rise in disposable income and falling price levels is propelling growth in the market. Smartphones also serve the purposes of computers to some extent. The user-friendly operating systems of the smartphones are increasing the popularity of the smartphones in general. Smartphone market in China would witness a steady growth in the coming years. The China smartphone market is over flowing with phones which uses android operating system. The Chinese government has come up with some government initiatives which would help the market to mature. Smartphone market share in China is dominated by a few companies out of which majority are domestic. A rising disposable income coupled with the availability of 3G services has increased the popularity of smartphones in China. Smartphone market also face some challenges in the form of security threats as malicious software can be very dangerous for the phones. The country's grey market is dominated by counterfeit phones. Market entry of companies in Chinese smartphone market is easier as there are no strict entry barriers in the particular industry.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014) Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI Net Inflow: (2009- 2012) Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e) Introduction Slide 5-6: Introduction - Smartphone Market Overview Market Overview Slide 7: Market Overview - Global Slide 8: Market Share of Smartphones and their Operating System - Global Slide 9: Market Overview - China Government Regulations Slide 10: Government Regulations - Overview Drivers & Challenges Slide 11: Drivers and Challenges - Summary Slide 12-16: Drivers Slide 17-18: Challenges Trends Slide 19: Trends - Summary Slide 20-22 - Trends Competitive Landscape Slide 23: Porter's Five Forces Analysis Slide 24-28: Competitive Benchmarking Slide 29-68: Major Public Players Market Opportunities Slide 69-70: Opportunities in the Smartphone Market Strategic Recommendations Slide 71: Recommendations Appendix Slide 72: Key Ratios Description Slide 73: Sources of Information
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends