Printers Market in India 2014

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Netscribes (Research on Global Markets)

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Market Scenario

Netscribes' latest market research report titled Printer Market in India 2014 states that the printer market in India will grow at a steady pace in the coming years. Due to the advancement of technology new kind of printers have come in the market. One of them is the multifunctional printer which has a number of features. Previously, printers were very expensive but in the past few years, printer prices in India have fallen to a large extent. Domestic printer market is primarily driven by a huge PC base. Printers in India have become necessity due to high content creation. A big challenge for the printer market is the increasing amount of wireless printing. Printer reviews have been highly positive in the Indian market. There are new trends which have been observed in India. The concept of managed print services has become popular in the country. Green printing and cloud printing are emerging concepts. There are huge multinationals which operate in the Indian market space. There are opportunities for printer manufacturers to leverage the distribution channel. Multifunctional printers will dominate the market in the coming years. Companies should look at smaller cities to increase their sales. Small and medium business (SMBs) and consumer from smaller cities will generate a huge demand for printers in India.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014) Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-6: Introduction - Printer's Description Market Overview Slide 7: Market Size and Growth - Global (Value - Wise; 2014e - 2018e) Slide 8: Market Share - Global (2012 and 2013) Slide 9: Market Size and Growth - India (Volume - Wise; 2013 - 2018e) Slide 10: Market Overview - General Description Slide 11: Indian SMB Printer Market - Overview Slide 12: Purchase Decision Making Matrix - SMBs Import and Export Slide 13: Import and Export Snapshot of Dot Matrix Printers Slide 14: Import and Export Snapshot of Ink Jet Printer Slide 15: Import and Export Snapshot of Laser Jet Printer Government Regulations Slide 16-17: Government Policies Slide 18: Guidelines for Procurement of Computer Hardware, Software and Computer Accessories Drivers & Challenges Slide 19: Drivers and Challenges - Summary Slide 20-23: Drivers Slide 24: Challenges Trends Slide 25: Trends - Summary Slide 26-29 - Trends Competitive Landscape Slide 30: Porter's Five Forces Analysis Slide 31-35: Competitive Benchmarking Slide 36-43: Major Public Players Slide 44-81: Major Private Players Market Opportunities Slide 82-83: Opportunities in the Restaurant Market Slide 84-87: Major IT Peripheral Distributors Strategic Recommendations Slide 88-89: Recommendations Slide 90: Marketing Strategy Appendix Slide 91: Key Ratios Description Slide 92: Sources of Information


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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