PC and Online Gaming in India 2015

Report Id

11176

Publisher Name

Netscribes (Research on Global Markets)

Published Date

4/21/2015

No of Pages

79

Market Scenario

Netscribes' latest market research report titled PC and Online Gaming in India 2015 illuminates the dynamics in the PC and online gaming business in India. A surge in demand for digital entertainment has provided alternate entertainment mediums huge opportunity in India. One of the popular digital entertainment segments is video gaming. Video game is an interactive entertainment product that uses Personal Computers, Televisions, dedicated display, or mobile devices as a services delivery platform. With falling prices of PC gaming products and improved disposable income levels, PC gaming has quickly grabbed the attention of youth. Due to the versatility and interactive nature of games of different subject and genre, the users feel more involved in this form of entertainment. PC gaming is largely popular in urban and semi-urban areas of the country. Improved broadband internet quality and affordability has led to increased inclination towards online games and indulgences in online multiplayer mode in a standalone game. Various genres of games are available on PC and online gaming platforms to cater to varied user preferences. PC gaming has witnessed the most adoption in India but it is mired by high piracy level to some extent. With better anti-piracy measures by developers and distributors of PC games and growing number of independent game developers, the opportunities are endless.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-8: Video Gaming - Overview, Segments of Gaming, PC Gaming - Value Chain, PC Gaming - Value Chain, Online Gaming - Value Chain Market Overview Slide 9: Market Overview - Global Slide 10-14: Market Overview - India, PC Gaming - Overview, PC Gaming - Distribution Model, Online Gaming - Overview, Online Gaming - Revenue Model Drivers & Challenges Slide 15: Drivers and Challenges - Summary Slide 16-22: Drivers Slide 23-24: Challenges Trends Slide 25-33: Key Trends - PC and Online Gaming Competitive Landscape Slide 34: Porter's Five Forces Analysis Slide 35-75: Major Players Strategic Recommendations Slide 76-77: Recommendations Appendix Slide 78: Key Ratios Description Slide 79: Sources of Information

Methodology

This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain

research-methodology

Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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