With the world's largest internet user base of over 450 mn, the online travel market is set to gain immense popularity within the local tourist community. The report begins with the market overview section, providing a snapshot of online travel market in Asia, which is expected to be the most important driver affecting the overall Asian travel market in 2012. This is followed by the online travel market in China, with details on the domestic online travel market size in terms of online travel market value and its growth. China's online travel market is estimated to grow at a CAGR of 35.2% annually up to 2012. It also mentions the size of the online travel booking consumer base and its growth over past few years. The share of population indulging in different types of online travel booking services has been included in this section. Further, the report provides an illustration of the online travel industry business model wherein it depicts the structure of the market, followed by the description of various kinds of services offered by the online travel industry and the corresponding players. Another detailed illustration about the commission charged by the players operating in the online travel market has been included. Factors driving the growth of online travel market in China are also explained in detail. Increasing internet usage coupled with growth in mobile internet subscribers is providing impetus to the growth in online travel market. China has the world's largest internet user base, representing 23% of the global online population. Mobile internet users have been growing at a CAGR of 45%. Rising middle class and increasing income will lead to increasing demand for online travel booking services. Rise in credit card holders will allow online travel agencies (OTAs) to increase their customer base. Credit card holders have grown at a CAGR of 24%. Growth in tourism along with reduced visa restrictions on Chinese Travelers provides growth prospects for the market. Outbound tourists are expected to grow at a CAGR of 16.9% up to 2012. Changing consumer lifestyle and untapped market potential provide opportunities for the players to capitalize upon. The players operating in the market also face challenges which are impeding their development and growth prospects. Increasing competition and lack of automation have been identified as major challenges, threatening the position of existing market leaders. Regulation on foreign-invested travel agency restricts the entry of the foreign players in the domestic online travel industry. The report also mentions the government regulations adopted for supporting the sustainable development of the overall online travel industry. It provides a detailed illustration of the new travel agency regulations benefiting the foreign players alongwith key penalties charged for misconduct by the OTAs. Emerging trends in the online travel market include widening service offerings by the players, coordination with online communities and growing investments for facilitating the overall functioning and development of the market. Mergers and acquisitions section covers the key deals taken place in the online travel space of China. This section includes the announced date, closing date, target, buyer/investor, seller and deal size. The competition section outlays the competitive landscape of the online travel industry in China briefing about the domestic and foreign players existing in the market. This section provides a three dimensional analysis of domestic key players' revenues, profits and market capitalization. The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights and their product portfolio providing an insight into the existing competitive scenario. Some of the key statistics or factors impacting the online travel market in China covered in the report includes factors impacting the Asian travel industry, domestic market size, online travel booking consumer base, online travel booking activities, online travel market structure, online travel business model and commission charged, internet population and penetration, share of internet users indulged in online travel booking, mobile internet users, share of mobile internet users accessing online travel booking services, share of Chinese urban households, Share of preferred leisure activities, urban consumer spending, urban disposable income, Share of total spending including basic and discretionary, growth in credit card holders, consumer credit card spending, rise in outbound tourism and inbound tourism, government regulatory framework, services offered, tie up with online communities and investments in the online travel market. Key takeaway section summarizes the entire market in terms of opportunities, trends and challenges persisting in the online travel market in China.
Table of Contents
Page 1: Executive Summary Market Overview Page 2: Online Travel Market - Asia Market Overview, Impact on the Asia Travel Industry (2012), Domestic Market Overview, Online Travel Market Size and Growth (2009-2012e) Page 3: Online Travel Market - Domestic Market Overview, Online Travel Booking - User Base (2009-Jun 2011), Online Travel Booking Activities (2010) Page 4: Online Travel Industry Framework Page 5: Business Models and Commission Charged Drivers & Challenges Page 6: Summary Page 7-8: Increasing Internet Usage Page 9: Rising Middle Class and Increasing Income Page 10: Rise in Number of Credit Card Holders Page 11: Growth in Tourism Page 12: Reduced Visa Restrictions on Chinese Travelers Page 13: Changing Consumer Lifestyles and Untapped Market Potential Page 14: Increasing Competition and Lack of Automation Page 15: Regulations on Foreign-Invested Travel Agency Government Initiatives Page 16: New Travel Agency Regulations Trends Page 17: Trends Summary Page 18: Players are widening their Services Offerings Page 19: Players are Coordinating with Online Communities Page 20: Growing Investments Mergers & Acquisitions Page 21-22: Mergers & Acquisitions Competition Page 23-24: Domestic Public Companies - Summary Page 25- 36: Key Domestic Players - Company Information, Products and Services, Locations in China, Key People, Financial Snapshot, Financial Summary, Key Ratios, Key Business Segments, Key Geographic Segments and Key Recent Developments China Cyts Tours Holding Co., Ltd. China Telecom Corporation Limited Ctrip.com International, Ltd. eLong Inc. Page 36-37: Key Domestic Players - Company Information, Products and Services, Locations in China and Business Highlights Etpass.com 17u.cn Page 38-39: Key Domestic Players - Company Information, Products and Services, Locations in China, Key People and Key Recent Developments Qunar.com Information Technology Co. Ltd. Page 40-51: Key Foreign Players - Company Information, Products and Services, Locations in China, Key People, Financial Snapshot, Financial Summary, Key Ratios, Key Business Segments, Key Geographic Segments and Key Recent Developments China Mobile Limited China Travel International Investment Hong Kong Limited Expedia Inc. TripAdvisor Inc. Key Takeaway Page 52: Key Takeaways List of Charts & Figures Market Overview 1. Impact on the Asia Travel Industry (2012e) 2. Online Travel Market Size and Growth ( 2009, 2010, 2011e, 2012e) 3. Online Travel Booking - User Base (2009,2010 and Jan-Jun 2011) 4. Online Travel Booking Activities (2010) Drivers and Challenges 5. Rising Internet Population (2007, 2008, 2009, 2010, 2011 and 2015e) 6. Internet Penetration - Rural and Urban (2007, 2008, 2009, Jun 2010 and 2025e) 7. Growth in Mobile Internet Users (2008,2009,2010 and 2011) 8. Usage of Mobile Internet for Travel Booking 9. Share of Chinese Urban Households (2005, 2015e and 2025e) 10. Preferred Leisure Activities of Millionaires 11. Urban Consumer Spending (2005, 2015e and 2025e) 12. Urban Disposable income (2005, 2015e and 2025e) 13. Share of Spending (2005 and 2025e) 14. Growth in Credit Card Holders (Jun 2010, Mar 2011 and Jun 2011) 15. Rise in Consumer Credit Card Spending (2009 and 2010) 16. Rise in Outbound Tourism (2010, 2011 and 2012e) 17. Rise in Inbound Tourism (2010, 2011 and 2012e) 18. Share of Internet Population using Online Travel Booking Services (2010) Competition 19. Bubble Chart for the Public Companies 20. Total Income and Profit for Major Domestic Companies (2010) 21. Key Domestic Players - Growth in Total Income and Profit (2007,2008,2009 and 2010), Key Ratios(2007,2008,2009 and 2010), Key Business Segments (2007,2008,2009 and 2010), Key Geographic Segments (2007,2008,2009 and 2010) China Cyts Tours Holding Co., Ltd. China Telecom Corporation Limited Ctrip.com International, Ltd. eLong Inc. 22. Key Foreign Players - Growth in Total Income and Profit (2007,2008,2009 and 2010), Key Ratios(2007,2008,2009 and 2010), Key Business Segments (2007,2008,2009 and 2010), Key Geographic Segments (2007,2008,2009 and 2010) China Mobile Limited China Travel International Investment Hong Kong Limited Expedia Inc. TripAdvisor Inc.
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends