The Chinese online retail market is one of the most booming sectors of it's economy today. Internet transactions are on a rise thanks to an increasing affluent population complemented by the rising popularity of the internet. The Online Retail Market in China is therefore characterized by high expected growth rates in future. The report provides an insight into the online retail market in China, commencing with a market overview section highlighting the market size and penetration followed by the B2C and C2C market segmentation. The C2C segment being largely unorganized is found to have far fewer dominant players than its B2C counterpart. An analysis of the drivers explains the factors for growth namely increasing internet use, improved e-Payment services, rising disposable income, rise in mobile commerce, and benefits to both consumers and retailers from online format over the conventional brick and mortar retail format. Key challenges include China's logistics problems, large counterfeit market and psychological barrier to online shopping. The trends section elaborates the increase in B2C business, geographical spread of online shopping, creation of internal logistics network chains by existing players, young, female centric consumer base, group shopping, more and more traditional retailers opting for online stores, bias towards domestic firms, and role of social media in online transactions. The competition section provides an overview of the competitive landscape in the industry and includes profiles of the major players in the market including their financials. Key takeaways including initiatives taken by the government of China amidst opportunities and challenges also forms part of the report.
Table of Contents
Page 1: Executive Summary Market Overview Page 2: Online Retail Market-Overview, Size and Growth (2011-2015e) Market Segmentation Page 3: B2C Online retail Page 4: C2C Online retail Drivers & Challenges Page 5: Summary Page 6-10: Drivers Page 11-12: Challenges Trends Page 13: Summary Page 14-18: Trends Government Regulations Page 19: Online Retail Regulations Competition Page 20-22: Snapshot of Foreign Players Page 23: Domestic Competition-Summary Page 24-33: Snapshot of Domestic Players Key Takeaways Page 34: Key takeaways
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends