Online Education Market in India 2020

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Netscribes (Research on Global Markets)

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Market Scenario

Online education is an adaptable learning method that offers advanced teachings using the Internet, which contains electronic learning (e-learning), mobile learning (m-learning), web-based courses, and computer-supported distance education. Online education is provided in numerous ways, including online courses, massive open online courses (MOOCs), hybrid or blended courses, and certification courses. With the increasing adoption of the Internet and a rise in awareness about e-learning, the online education industry is expected to witness promising growth during the forecast period. Market insights: The online education market in India was valued at INR 58.50 Bn in 2019 and is expected to reach INR 502.85 Bn by 2025, expanding at a CAGR of ~41.02% during the forecast period 2020-2025. Ease of learning, adaptability, and vast collection of study materials have influenced the industry’s overall growth. However, the lack of accreditation and formal acknowledgment and the wide range of freely available content presents a critical threat to the sector’s development. The industry is moving toward adopting innovative technologies such as Artificial intelligence (AI) and machine learning (ML), Big Data Analytics, Blockchain, and others to improve the learning experience. Market segment insights: The online education market is categorized into primary and secondary supplemental education, test preparation, higher education, language and casual learning, and reskilling and certification. The online primary and secondary supplemental education segment was valued at INR 18.33 Bn in 2019 and is expected to reach INR 175.56 Bn by 2025, expanding at a CAGR of ~43.74% during the 2020-2025 period. The increase of this segment is due to the change in consumer behavior toward detailed learning and surge in demand for online education from tier II and tier III cities The online test preparation market is expected to reach INR 137.82 Bn by 2025, expanding at a CAGR of ~48.24% during the 2020-2025 period. This segment is expected to experience the highest growth in the online education market due to an increase in the career-oriented population, improved Internet infrastructure, and better penetration of digital payment methods. The online reskilling and certification market is expected to reach INR 123.63 Bn by 2025, expanding at a CAGR of ~33.33% during the 2020-2025 period. The growing business scenery has enlarged the skill gap among employees, so the demand for reskilling courses is picking up. The online higher education market was valued at INR 7.36 Bn in 2019 and is expected to reach INR 55.40 Bn by 2025, expanding at a CAGR of ~37.91% during the 2020-2025 period. As the conventional education method is not satisfactory for the growing young population, students are switching to online higher education courses. Key market trends: Gamification is one of the most predominant trends visible among online education providers to inspire learning through immersive experiences. Recreation of concepts, incentive-based learning, and level advancement badges drive user engagement on online education platforms. Nowadays, online learning companies are always competing to offer differentiated products to the target audience, mostly by providing value-added services with regular courses. Value-added services like live projects, internships, group discussions, and career counseling sessions, along with traditional courses enhance users’ experiences. Competition analysis: The Indian online education market is extremely competitive with approximately 3,500 edtech start-ups operating in the country. Several foreign companies are entering the Indian online education industry. Udemy, BYJU’s, Duolingo, and Coursera are some of the prominent players in the industry, catering to the needs of different target audiences. Companies covered: • NIIT Limited • Aeon Learning Private Limited • Coursera Inc. • Duolingo Inc. • Individual Learning Private Limited • Simplilearn Solutions Private Limited • Sorting Hat Technologies Private Limited • Think and Learn Private Limited • Udemy India LLP • upGrad Education Private Limited

Table of Contents

Chapter 1: Executive summary Chapter 2: Socio-economic indicators Chapter 3: Introduction 3.1. Market definition and structure 3.2. The online education ecosystem Chapter 4: Market overview 4.1. Online education market in India overview 4.1.1. Online education market size and growth forecast (2018-2025e) Chapter 5: Impact of COVID-19 5.1. COVID-19 impact assessment Chapter 6: Market segmentation 6.1. Online education market segmentation 6.1.1. India online education market share based on category 6.1.2. Online primary and secondary supplemental education in India – Market revenue (2018-2025e) 6.1.3. Online test preparation in India – Market revenue (2018-2025e) 6.1.4. Online reskilling and certification in India – Market revenue (2018-2025e) 6.1.5. Online higher education in India – Market revenue (2018-2025e) 6.1.6. Online language and casual learning in India – Market revenue (2018-2025e) Chapter 7: Technology landscape 7.1. Market trends 7.2. Technology landscape Chapter 8: Government initiatives 8.1. Government initiatives Chapter 9: Market influencers 9.1. Market drivers 9.2. Market challengers Chapter 10: Competitive landscape 10.1. NIIT Limited – Company information – Business description – Products/services – Key people – Financial snapshot – Key ratios – Key financial performance indicators – Key business segments – Key geographical segments Note: Financial information covered only for public companies. 10.2. Aeon Learning Private Limited 10.3. Individual Learning Private Limited 10.4. Think and Learn Private Limited 10.5. upGrad Education Private Limited 10.6. Coursera Inc. 10.7. Duolingo Inc. 10.8. Simplilearn Solutions Private Limited 10.9. Sorting Hat Technologies Private Limited 10.10. Udemy India LLP Chapter 11: Website benchmarking 11.1. Website benchmarking Chapter 12: Recent Funding 12.1. Recent funding Chapter 13: Recent developments 13.1. Recent developments Chapter 14: Appendix 14.1. Research methodology 14.2. About Netscribes 14.3. Disclaimer


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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