Mobile Internet Market in India 2017

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Netscribes (Research on Global Markets)

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Market Scenario

Netscribes’ research report Mobile Internet Market in India 2017 uncovers the key trends in the mobile internet industry, challenges and opportunities, key players, and the current market dynamics of the mobile internet market in India. Mobile internet usage in India has propelled since the introduction of 4G and Reliance Jio’s aggressive pricing strategies. Currently, India has the third largest internet user base in the world, of which, more than 50% are mobile internet users. Mobile Internet Market in India Key Growth Factors According to Netscribes, the internet user base in India is expected to reach 730 million by the end of 2020, with nearly 75% of new user growth expected to come from rural areas. Evolving demographics, consumer behavior, rising demand and lowering prices of smartphones, and growing the adoption of social networking are some of the major drivers for growth in the Indian mobile internet market. The Indian Government's ‘Digital India’ initiative, which aims to utilize the potential of digital technologies to address significant socioeconomic challenges in the country has also acted as one of the major growth drivers of the market. Mobile Internet Market in India Threats and Key Players Lack of awareness about the applications of internet usage and high data tariffs are the major barriers to the growth of the mobile internet market in India. Also, inferior and inconsistent network services have a negative impact on the mobile internet market. The rise in local broadband players providing low-cost data plans is another barrier, which mobile internet network operators need to overcome. The top five players in the mobile internet sector includes Bharti Airtel, Vodafone, Idea, BSNL and Aircel – accounting for 76.41% of the total subscribers in the country. What’s covered in the report? Overview of the mobile internet market in India and forecasted market size data over 2013 to 2020 Data Usage in India By Device as of September 2016 Qualitative analysis of the major drivers and challenges affecting the market Market dynamics through major trends and opportunities Analysis of the competitive landscape and detailed profiles of major public and private players Detailed description of the ‘Digital India’ initiative by the Government of India Key recent developments associated with the mobile internet market in India Why buy? Get a broad understanding of the mobile internet market in India, the dynamics of the market and current state of the same Be informed regarding the major trends of adoption for mobile internet and the prime opportunity areas in the market Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market Understand major competitors’ business, market dynamics, and respond accordingly Make more informed business decisions with the help of insightful recommendations provided to succeed in the market

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Mobile Internet Market in India –Market Overview, Size and Growth Forecast (Value-Wise; 2013 – 2020e) Slide 10: Wireless Subscribers Base in India (GSM, CDMA & LTE) • Total Wireless Subscriber Base (Oct - Nov 2016) • Growth in Wireless tele Density (FY 2012- FY 2016e) Slide 11: Access Service Provider-wise Market Shares in terms of Wireless Subscriber Base (2016); Access Service Provider-wise Growth Rate of Wireless Subscriber Base (2016) Slide 12: Area-wise Growth Rate of Wireless Subscriber Base (2016); Mobile Internet Traffic as Percentage of Total Web Traffic (As of Jan 2017); Global Mobile internet User Penetration (2014 – 2019e) Slide 13: Data Usage in India by Device (2016) • Wireless Subscriber Base in India by Technology (2G, 3G & 4G) {2015-2020e} Slide 14: Increasing Mobile Phone Internet User Penetration in India (2015-2020e) Slide 15: Most Popular Smartphone Activities in India (As of Jan 2017) Slide 16-18: 4G LTE Network in India (Introduction, Growth, Opportunities, Challenges, Industries Benefitting from 4G Network - Entertainment, Financial Services, Education, Skill Development and Training, Medical) Slide 19: Mobile Internet Market in India –Competitive Scenario Slide 20: Digital India Initiative Slide 21: Porter’s Five Forces Analysis Slide 22: Market Opportunity Market Influencers Slide 23-24: Market Drivers Slide 25: Market Challenges Competitive Landscape Slide 26: List of Major Players Slide 27-51: Profiles of Major Players Recent Developments Slide 52-53: Key Recent Developments Appendix Slide 54: Research Methodology


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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