Mobile Application Market in India 2017

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Publisher Name

Netscribes (Research on Global Markets)

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No of Pages


Market Scenario

Netscribes’ latest market research report titled Mobile Application Market in India 2017 states that revenue from paid apps in India is projected to grow at a CAGR of 60.7% during 2014-2020. The global app market size in terms of value is projected to grow at a CAGR of 19.7% during 2015- 2020. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites. Gaming apps are the most prominent with 45% market share, followed by social networking (5%), health and fitness (5%), and lifestyle apps (5%). On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. Mobile app business is powered by three models – paid, in-app purchase and advertising. With in-app purchase mobile app users can install an app for free and then later pay for additional functionality or to remove embedded app, thereby allowing app revenue to grow year after year. The main drivers for increase in app revenue are subscription based revenue models, music streaming apps, video streaming apps and dating apps. Growth in smartphone market, increase in mobile internet users, growth in e – commerce adoption and convenience in using apps are key factors promoting app adoption across the country. Key players in the Indian app market include AppsStudioz Technologies Pvt. Ltd., AppsSuadz Technologies Pvt. Ltd., Chrome Infotech Technology Pvt. Ltd., Contus Support Interactive Pvt. Ltd., Cygnet Infotech Pvt. Ltd., Hidden Brains Info Tech Pvt. Ltd., Konstant Infosolutions Pvt. Ltd., OpenXcell Technolabs Pvt. Ltd., Quburst Technologies Pvt. Ltd. and Techahead Software Pvt. Ltd. Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India. Coverage: Overview of the mobile application market global and forecasted mobile app market size over 2015 to 2020e Overview of the mobile application market in India and forecasted mobile app market size over 2014 to 2020e App characteristics Evolution of mobile app platform and classification of mobile apps Advantages of mobile apps for consumers and business entities Market segmentation Growth in time spent on app downloads Overview of Android apps Popular E – Commerce apps Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and detailed profiles of major public and private players Why Buy? Get a broad understanding of the mobile app market in India Be informed regarding the different types mobile application and popular mobile apps in India Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market Be informed about the internet penetration and smartphone shipments in India Be informed regarding the key recent developments in the field of mobile applications and the prime opportunity areas

Table of Contents

Slide 1: Executive Summary Socioeconomic Indicators Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: App Characteristics – Based on Types Slide 10: Evolution of Mobile Applications Platform Slide 11: Classification of Mobile apps – Based on Usage Slide 12 – 13: Advantages of Mobile Apps Slide 14: Global Current Market Scenario, Global Market size & Growth Forecast (Value-Wise; FY 2013 - FY 2020e) and Global Market size & Growth Forecast Volume- Wise; FY 2015 – FY 2020e) Slide 15: Market Segmentation – Global, Apps Non Games and Games Forecast – Global (Annual Download Wise; FY 2015 and FY 2020e) and Apps Non Games and Games Forecast – Global (Annual Gross Revenue Wise; FY 2015 and FY 2020e) Slide 16: India Current Market Scenario, Mobile App Market Size and Growth Forecast – India (Value-Wise; FY 2014 – FY 2020e) and Mobile App Market Size and Growth Forecast – India (Volume-Wise; FY 2015 – FY 2020e) Slide 17: Growth in Time Spent on App Downloads – India Slide 18: Market Overview – Android Apps and Mobile Network Distribution When Downloading Apps in India Slide 19: Popular E-Commerce Android Apps - India’s Top 10 E-Commerce Apps (2015) Slide 20: Popular Android Apps – By Usage - India’s Top 25 Android Applications by Usage (Apr 2015) Slide 21: Popular Android Apps – By Installation - India’s Top 25 Installed Android Applications (Apr 2015) Slide 22: Market Segmentation – Category-wise Slide 23: Market Segmentation – Free Vs. Paid App Downloads Slide 24: Mobile App Download – Gender Wise Distribution Market Influencers Slide 25-28: Market Drivers Slide 29-30: Market Challenges Competitive Landscape Slide 31: List of Major Players Slide 32-42: Profiles of Major Players Recent Developments Slide 43: Key Recent Developments Appendix Slide 44: Research Methodology


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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