Mobile Advertising Market in India 2015

Report Id

11154

Publisher Name

Netscribes (Research on Global Markets)

Published Date

2/3/2015

No of Pages

68

Market Scenario

Netscribes' latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific region. Thanks to the constantly falling prices, Smartphones are fast replacing featurephones in the country to become the most personal device. Traditional ad delivery technology such as text message and telemarketing is being replaced by attractive, interactive, location-based, measurable ad campaigns through mobile apps, display, and search, amongst other mediums. Capabilities provided by mobile platforms further enhance mobile advertisers' ability to reach target audience with relevant ads, in varied formats. Better visibility, measurability, time to market, and control over ads makes it furthermore attractive and effective. Availability of advance cellular network and faster data services widens the opportunity for mobile ad companies in India significantly.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5: Mobile Advertising (Ad) - Overview Slide 6: Mobile Marketing Ecosystem Slide 7: Mobile Marketing Value Chain Slide 8: Mobile Advertising Benefits Slide 9: Mobile Advertising Frameworks Slide 10-12: Mobile Advertisement Formats Market Overview Slide 13-16: Market Overview - Global, Market Overview - India Drivers & Challenges Slide 17: Drivers and Challenges - Summary Slide 18-22: Drivers Slide 23: Challenges Recent Developments Slide 24-25: Key Recent Developments - Biometric Solutions Competitive Landscape Slide 26: Porter's Five Forces Analysis Slide 27-30: Competitive Benchmarking Slide 31-58: Major Private Players Market Opportunities Slide 59-61: Market Opportunity - Potential Verticals Slide 62-63: Market Opportunity - Specific Areas Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets Strategic Recommendations Slide 65-66: Recommendations Appendix Slide 67: Key Ratios Description Slide 68: Sources of Information

Methodology

This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain

research-methodology

Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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