Netscribes' latest market research report titled Juice Market in India 2013 depicts the current status of the juice market in India. Fruit beverages can be categorized into juices, drinks and nectars based on the pulp content. In recent years, Indians have displayed a marked preference for juices over carbonated drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. While non-packaged fruit juices are already popular in India, it is the packaged fruit juice segment that has witnessed tremendous growth of late. People consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming, current volatility in prices of fruits and the lack of storage facilities for fruit based products. The emerging concept of juice bars and the recent trend of health awareness among the population have together contributed towards making the consumption of juices much more popular than before in India. Every company is trying to introduce new and unique flavors in the market and they are also working on different strategies to make their products more popular. A number of companies are trying to capture the untapped segment of the market aimed at children. The rural market in India has huge growth potential in this regard. With the availability of a wide range of options, Indian consumers have become much more brand conscious these days. Consequently, the domestic juice market has also witnessed the emergence of a number of branded players. Private label juice brands are also expected to grab a larger share of the market, with the government announcing FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is also a very good sign for the overall juice market in India.
Table of Contents
Slide 1: Executive Summary Macro Economic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov - Dec 2012 - Mar - Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2012 - Feb 2013), Exchange Rate: Monthly (Dec 2012- May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual (2009-10, 2010-11, 2011-12, 2012-13), FDI Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Fruit beverages segment - Overview of segments Market Overview Slide 6: Juice Market - Overview (2012, 2013, 2014e, 2015e, 2016e,), Segments (2012e) Manufacturing Process Slide 7: Procurement and Processing activities Slide 8-9: Procurement and Processing Activities - Description Export & Import Slide 10-24: Export and Import data of various juice products (2010, 2011, 2012, 2013) Slide 25: Major importing and exporting countries Slide 26-28: Analyst's take on import and export Drivers & Challenges Slide 29: Drivers & Challenges - Summary Slide 30-32: Drivers Slide 33: Challenges Government Rules & Regulations Slide 34: Government regulation and control, Fiscal Policy and Taxation, Export Promotion Trends Slide 35: Summary Slide 36-39: Trends Competitive Landscape Slide 40: Porter's Five Forces Analysis Slide 41: Industry Players - Operational Segments Slide 42-45: Competitive Benchmarking Slide 46-70: Major Public Players Slide 71-112: Major Private Players Consumer Insights Slide 113-118: Public opinion Strategic Recommendations Slide 119: Strategic Recommendations Appendix Slide 120: Appendix Slide 121: Sources of Information
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends