Instant Noodles Market in India 2017

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Netscribes (Research on Global Markets)

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Market Scenario

The instant noodles category in India was first created by Nestlé with the introduction of their Maggi brand during the mid-80’s. Due to its ease of cooking and smart marketing strategies, Maggi soon became a household name in India and has been synonymous with instant noodles ever since. However, in the last seven years, Nestlé has been losing ground to some of the newer players in the Indian instant noodles market. Netscribes’ market research report Instant Noodles Market in India 2017 analyses the shift in the instant noodles market and provides insight into the major competitors, their marketing strategies, and more. Instant Noodles Market in India Key Growth Factors According to Netscribes research, the global demand for instant noodles is expected to reach 145.8 billion packs by 2020, driven by the rising trend of convenience food in emerging markets. India takes a major share of this demand, ranking fifth in terms of the global demand for instant noodles after China, Indonesia, Japan and Vietnam. Rising disposable income, working couples, inexpensiveness and ease of preparation of instant noodles are the major drivers for growth in the instant noodles market. India also has a large and ever-increasing population of youth and working individuals, who are the key target audiences for packaged foods such as instant noodles and ready-to-eat meals. The introduction of new variants in flavor, noodle type and packaging, such as sachets and category extension from pouch to cup-noodles, have also played an important role in the growth of the instant noodle market. Instant Noodles Market in India Threats and Key Players There has been a spurt in the growth of new entrants in the instant noodles market in India in the recent years, both from the organized and unorganized sector. There’s increasing competition among the players, with price often being the only differentiating factor. Instant noodles have been subject to heightened scrutiny by regulatory bodies. Not too long ago, Nestlé’s Maggi noodles along with other popular brands were temporarily taken off the shelves in India after some reports that suggested that they had traces of lead above the limits set by Indian authorities. The instant noodles market in India includes three major players namely Nestlé India Limited, Hindustan Unilever Limited and ITC Limited that operate through the brands Maggi, Knorr Soupy Noodles and Yippee respectively. What’s covered in the report? Overview of the instant noodles market in India and forecasted market size data in terms of value over 2015 to 2020 Trade analysis of instant noodles market in India Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and profiles of major players operating in the market Key recent developments associated with instant noodles market in India Why buy? Get a broad understanding of the instant noodles market in India, the dynamics of the market and current state of the sector Strategize marketing, market-entry, market expansion and other business plans by understanding the factors driving the growth of the market Be informed regarding the key developments in the field of instant noodles market in India Understand major competitors' business, market dynamics and respond accordingly

Table of Contents

Slide 1: Executive Summary Socioeconomic Indicators Slide 2: Total Population (2010-2011 -2019-2020), Population Density (2010-2011 -2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 -2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Global Instant Noodles Market -Current Market Scenario and Global Demand (2015) Slide 10: Instant Noodles Market in India –Market Overview, Size and Growth Forecast (Value-Wise; FY 2015 -FY 2020e) Slide 11: Porter's Five Forces Analysis Slide 12: Market Opportunity Trade Analysis Slide 13: Export of Instant Noodles -Size {Value-Wise; FY 2013 -FY 2016-2017 (Apr-Sep)} and {Volume-Wise; FY 2013 -FY 2016-2017 (Apr-Sep)} Slide 14: Export of Instant Noodles -Region-Wise Exports (Value-Wise: FY 2015 and FY 2016; Volume-Wise: FY 2015 and FY 2016) Slide 15: Import of Instant Noodles –Size{ Value-Wise; FY 2013 -FY 2016-2017 (Apr-Sep)} and {Volume-Wise; FY 2013 -FY 2016-2017 (Apr-Sep)} Slide 16: Import of Instant Noodles -Region-Wise Imports (Value-Wise: FY 2015 and FY 2016; Volume-Wise: FY 2015 and FY 2016) Market Influencers Slide 17: Market Drivers Slide 18: Market Challenges Competitive Landscape Slide 19: List of Major Players Slide 20-31: Profiles of Major Players Recent Developments Slide 24: Key Recent Developments Appendix Slide 25: Research Methodology


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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