Netscribes' latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas. The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 - Nov-Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014) Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5-6: Ice Cream - Introduction Market Overview Slide 7-9: Indian Ice Cream Market - Overview Market Segmentation Slide 10: Indian Ice Cream Market - Segmentation Manufacturing Process Slide 11-12: Indian Ice Cream Market - Manufacturing Process Distribution Channel Slide 13: Distribution Channel - Summary Slide 14-17: Distribution Channel Value Chain Analysis Slide 18: Ice Cream - Value Chain Analysis EXIM Slide 19: Export and Import of ice cream (2011-2012 - 2014-2015 [Apr-Nov], Slide 20: Major Exporting Nations - Value-Wise (2014), Major Importing Nations - Value-Wise (2014) Drivers & Challenges Slide 21: Drivers and Challenges - Summary Slide 22-27: Drivers Slide 28-29: Challenges Trends Slide 30: Trends - Summary Slide 31-34: Key Trends Government Regulations and Policies Slide 35: Government Regulations and Policies - Summary Slide 36-38: Government Regulations and Policies Competitive Landscape Slide 39: Porter's Five Forces Analysis Slide 40: Competitive Benchmarking, Public Trading Comparables Slide 41-43: Competitive Benchmarking, Key Ratios of Top 3 Companies - Operational Basis (FY 2014) Slide 44: Competitive Benchmarking, Key Ratios of Top 3 Companies - Financial Basis (FY 2014) Slide 45-69: Major Public Players Slide 70-89: Major Private Players Consumer Insights Slide 90-93: Consumer Insights on White Spirits Strategic Recommendations Slide 94: Strategies Appendix Slide 95: Key Ratios Description Slide 96: Sources of Information
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends