Franchise Market in India 2014

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Publisher Name

Netscribes (Research on Global Markets)

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No of Pages


Market Scenario

Netscribes' latest market research report titled Franchise Market in India 2014 outlines how the entrepreneurial appetite has streamlined itself into the franchising concept in the country. Franchising is defined as a proposition wherein an entrepreneur replicates a brand's business model by giving a fee and share of the revenue providing both safety of an established brand and independence of running a venture by oneself. Foreign companies have also realized the potential of franchising and consider it as the most viable option while making a foray into the Indian market. Even established businessmen are attaching more weightage to this proposition for their successors whenever they think of entrepreneurial ventures. Franchise in India is growing at an impressive rate riding on the consumption boom wherein greater demand for products in India is getting translated into greater demand for franchises. An entrepreneur has the option to choose from over 4,000 franchising opportunities in India, which in addition to international franchises, is sowing the seeds of growth for domestic franchises as well. Though education leads in percentage proportion of share in the total franchising business in India yet, food and beverage, retail follow close in heels with health and wellness being another emerging sector. There is no specific rule or regulation governing the franchise sector, but it does have a presence of associations that channelize processes for such set-ups.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - March 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Franchise - Derivation, Franchising, Activities Slide 6: 4R's of Franchising Market Overview Slide 7: Franchise Market - Global Overview Slide 8: Franchise Market - Indian Overview, Market Size & Growth (Value-wise; 2013 - 2018e) Slide 9-12: Franchise Market - India Snapshot (2013) Slide 13: Franchise Market - Geographic Segmentation (2013) Slide 14: Franchise Market - Value Chain Analysis Types of Franchising Slide 15-18: Types Benefits & Key Success Factors Slide 19: Success Rate Slide 20-21: Benefits Slide 22-23: Key Success Factors Market Entry Routes Slide 24-25: Types of Entry Routes Slide 26: Segmentation (2013) Franchise Model in Key Sectors Slide 27-36: Key Sectors Drivers & Challenges Slide 37: Summary Slide 38-45: Drivers Slide 46: Challenges Government Participation Slide 47: Summary Slide 48-58: Chief Participation Trends Slide 59: Summary Slide 60-64: Major Trends Franchise Opportunities Slide 65-95: Major Opportunities Competitive Landscape Slide 96: Porter's Five Forces Analysis Slide 97: Competitive Benchmarking - Public Companies Slide 98-101: Competitive Benchmarking - Private Companies Slide 102-126: Major Public Companies Slide 127-180: Major Private Companies Strategic Recommendation Slide 181-182: Key Recommendations Appendix Slide 183: Key Ratios Description Slide 184: Sources of Information


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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