Netscribes' latest market research report titled Footwear Market in China 2014 places its focus on China, the world's largest manufacturer, consumer and exporter of footwear. Women's footwear dominates the Chinese footwear market, followed by men's footwear and kids' footwear. Footwear materials include leather, natural fabric, natural rubber, artificial fabric and artificial rubber. Majority of the footwear manufacturing bases are located near the east coast of China, and most footwear trading hubs are in close proximity to the manufacturing bases. Fujian, Zhejiang and Guangdong provinces are the largest footwear manufacturing and trading hubs in the country. Distribution channel of the Chinese footwear market involves agents, distributors, wholesalers and retailers. The government of China has adopted strict footwear standards that all local and imported footwear products must comply with. By 2016, it is also expected to revise 9 existing standards and formulate 7 new standards. In recent years, China has been transitioning from a manufacturing-driven economy to a consumption-driven economy. This is strongly evident in the footwear market, where several domestic and international companies are moving a part of their production out of China, yet formulating their strategies keeping in mind the requirements of the Chinese consumers. The growth of the Chinese footwear market has been fuelled by strong national economy, increasing disposable income, expanding consumer base, changing lifestyle, demand for leather footwear and growing retail industry. However, challenges such as high cost of imported raw materials and declining cost competitiveness are expected to shape the future of the Chinese footwear market.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Current Account Balance (2010 - 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014) Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI: Net Inflow (2009 - 2012) Slide 4: GDP at Current Prices: Annually (2010 - 2015e), Inflation, Average Consumer Prices (2010 - 2015e) Introduction Slide 5-6: Global Footwear Market - Overview, Market Size and Growth (Value-Wise; 2013-2018e), China's Share in Global Footwear Exports (2013) Market Overview Slide 7: China Footwear Market - Overview, Market Size and Growth (Value-Wise; 2013-2018e), Labor Cost for Footwear Production (2013), Market Segmentation of Men's, Women's and Kids' Footwear (2013) Slide 8: Footwear Market - Major Segments, Market Structure based on Type of Footwear (2013), Men's Footwear - Price-Wise Segmentation, Women's Footwear - Price-Wise Segmentation Slide 9: Footwear Production Bases in China, Regional Footwear Output in China (May 2014) Slide 10: Footwear Trading Hubs in China Supply Chain Model Slide 11: China Footwear Market - Inbound Logistics Slide 12: China Footwear Market - Distribution Strategy and Distribution Channel Slide 13: Traditional Three-Tier Distribution System Slide 14-15: Distribution Channels Slide 16: Indirect Distribution and Sales Models EXIM Data Slide 17: Export of Footwear Products - Overview, Total Exports (Value-Wise; 2010 - 2013), Country-Wise Exports Segmentation (2012, 2013) Slide 18: Product-Wise Exports Segmentation (2012, 2013) Slide 19: Import of Footwear Products - Overview, Total Imports (Value-Wise; 2010 - 2013), Country-Wise Imports Segmentation (2012, 2013) Slide 21: Product-Wise Imports Segmentation (2012, 2013) Drivers & Challenges Slide 22: Drivers & Challenges - Summary Slide 23-28: Drivers Slide 29-30: Challenges Government Initiatives Slide 31: Government Regulatory Organizations Slide 32-33: Existing National Standards for Footwear Market Slide 34: Upcoming National Standards for Footwear Market Trends Slide 35: Trends - Summary Slide 36-38: Key Trends Competitive Landscape Slide 39: Porter's Five Forces Analysis Slide 40-44: Competitive Benchmarking (FY 2013) Slide 45-64: Major Public Players Slide 65-79: Major Private Players Mergers and Acquisitions Slide 80-81: Mergers and Acquisitions (2012 - 2014) Strategic Recommendations Slide 82: Strategic Recommendations Appendix Slide 83: Key Ratios Description Slide 84: Sources of Information
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends