FM Radio Broadcasting Market in India 2014

Report Id

11126

Publisher Name

Netscribes (Research on Global Markets)

Published Date

10/29/2014

No of Pages

101

Market Scenario

Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘FM Radio Broadcasting Market in India 2014'. With Phase III process gradually coming in full swing, the sector is slated to register exponential growth in near future. FM radio broadcasting in India has so far witnessed operations of 245 private radio stations over and above the public service broadcaster All India Radio (AIR). The Ministry of Information and Broadcasting is trying to speed up the process of Phase III auctions to usher in the delayed FM radio expansion of 839 new stations across 294 cities in the country. In the rural front, penetration and development of community radio stations acts as yet another example of the growth story of this sector. Netscribes' latest market research report titled FM Radio Broadcasting Market in India 2014 states that three bidders have already been found to be technically qualified and are thereby shortlisted for the e-auctions for Phase III slated to be commenced by the end of November 2014. The sector is prospering towards growth due to factors such as increase in FM penetration, increase in advertising, rise in the usage of mobile phones, increase in political advertising and introduction of new performance tool. New trends witnessed in the sector vary across broadcasting news bulletins from AIR, to the emergence of digital radio and radio making a foray into feature films. Though the government support has been considered to be immense towards the growth of this sector, yet challenges in the form of content differentiation and presence of few channels continue to act as impediments.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Media and Entertainment - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Revenue (2013) Slide 6: Evolution of FM Broadcasting in India Slide 7-8: Radio as a Communicative Medium Market Overview Slide 9-10: FM Radio Broadcasting - Market Overview, Market Size & Growth (Value-Wise, 2013 - 2018e), Reach (2013), Private FM Stations Growth (2008 - 2010), Profitability Factor (2011), Share of Radio in Media (2006 - 2013), All India Radio Broadcast Coverage (5th May,2014), Share of Radio in Indian Advertising (2013) Slide 11: Value Chain Analysis Slide 12: Revenue Model Slide 13-14: Eligibility Criteria for License of FM channel Phase III Slide 15-20: Phase III - Features and Highlights Rural Scenario Slide 21-23: Rural Scenario of FM Radio Broadcasting Slide 24-25: Community Radio Stations Drivers & Challenges Slide 26: Drivers & Challenges - Summary Slide 27-32: Drivers Slide 33-34: Challenges Government Regulations Slide 35: Summary Slide 36-38: Key Regulations Trends Slide 39: Summary Slide 40-43: Key Trends Competitive Landscape Slide 44: Porter's Five Forces Analysis Slide 45-49: Competitive Benchmarking Slide 50-88: Major FM Broadcasting Players Slide 89-96: Other Regional Players Strategic Recommendations Slide 97-99: Strategic Insights Appendix Slide 100: Key Ratios Description Slide 101: Sources of Information

Methodology

This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain

research-methodology

Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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