Financial Brokerage Market in India 2021

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Market Scenario

The financial brokers offers financial advice to the firm or the individual. India's broking industry is transitioning from a transaction-based to a fee-based model, offering services such as investment advisory and wealth management. Apart from advisory services, emphasis on fund-based activities, including loan against shares and margin funding, is rising, allowing brokers to build sustainable earnings. Financial brokers have developed their marketing ability to support customers in achieving their goals. They offer wide-ranging products and services that strengthen their relationship with clients. The brokerage market was valued at INR 135.0 Bn in FY 2016. In FY 2020, it reached INR 210 Bn from INR 195 Bn in FY 2019, expanding at an annual growth rate ~7.69%. The industry gained popularity, owing to a significant increase in trading activities. Financial brokerage firms have generated revenues from stocks, commodities, and currency. The financial brokerage market operates through different business verticals including full-service, discount, and hybrid brokerage. The full-service brokers segment accounted for the significant share of the brokerage market in FY 2020, followed by discount brokers and hybrid. Major players operating in the market include Angel Broking Limited, Geojit Financial Services Limited, ICICI Securities Limited, and Kotak Securities Limited. Impact of Covid-19 The pandemic and prolonged global lockdown severely impacted India’s financial market and liquidity position. A struggling economy in India, coupled with the outbreak of COVID-19, has led to an apprehensions in which capital market investments have become a challenge for investors. While the Indian economy has been experiencing massive pressure of the COVID-19 pandemic, the trading volumes in the domestic capital market started to recover after the lockdown was lifted. It reached an all-time high in July 2020. Market segment insights In FY 2020, full-service brokers held the highest market share (~58%) of the overall broking industry based on NSE active clients. The shift of the trading platform from offline to online-offline mode increased the revenues generated by full-service brokers. However, in India, full-service brokers have been experiencing unstable growth as leading companies are losing considerable market share to discount brokers. Key growth drivers of the market • Technological innovations is a significant driver for the increasing participation of investors in equity markets. The pandemic resulted in a significant meltdown in the stock market. Improved financial awareness led to a 130% growth in Demat account openings. About 6.3 Mn accounts were opened in the first half of FY 2021. Post demonetization, fintech companies have played a significant role in the growth of the brokerage market, backed by increased smartphone users and high internet speed with low data costs. Retail investors use mobile-based trading as they primarily invest in convenient and user-friendly apps with secure platforms • In India, brokerage houses offer global investment services that permit their customers to own blue-chip stocks in the US. Investors' demand for portfolio diversification is one of the key drivers that encourage firms to provide these services. Broking firms entered into international partnerships, indicating a good demand for such services. In September 2020, Kuvera, an online platform for investments in India's mutual funds, partnered with the US Securities and Exchange Commission's listed investment adviser, Vested Finance. This partnership permits investors to purchase stocks from the US on its online platform. Key deterrents to the growth of the market Lack of financial knowledge is a significant reason behind the under-penetration of the brokerage market. Several Indians are not aware of shares, stocks, and mutual funds. They do not know how to invest in them to reap high returns compared to traditional investment tools. Most people are also ignorant of the basic financial concepts such as reward (return) to variability (risk) ratio, asset allocation, and diversification benefits. Companies covered • Angel Broking Limited • Geojit Financial Services Limited • ICICI Securities Limited • IIFL Finance Limited • Kotak Securities Limited • Motilal Oswal Financial Services Limited • Reliance Capital Limited • SMC Global Securities Limited • HDFC Securities Limited • Sharekhan Limited

Table of Contents

Chapter 1: Executive summary Chapter 2: Socio-economic indicators Chapter 3: Introduction 3.1. Market definition and structure Chapter 4: Market overview 4.1. Broking industry in India – An overview 4.2. National Stock Exchange of India Limited (NSE) active clients 4.3. NSE active clients and market share 4.4. Broker-wise broking and commission revenue 4.5. Peer comparison based on wide parameters 4.6. Top-10 stock brokers in India as of September 2020 (Number of accounts) 4.7. Brokerage rates of various major brokerages across products Chapter 5: Industry scenario 5.1. Broking industry in India – PE ratio 5.2. Equity share of brokers in the NSE cash and derivatives market 5.3. Equity market turnover 5.4. Commodity market 5.5. Currency market 5.6. Increasing share of internet-based trading in overall turnover for NSE segment 5.7. Retail ADTO trend for cash market and equity derivatives Chapter 6: Impact of COVID-19 6.1. Impact of COVID-19 on the market Chapter 7: Market influencers 7.1. Market drivers 7.2. Market challenges Chapter 8: Market trends 8.1. Market trends Chapter 9: Competitive landscape 9.1. Angel Broking Limited - Company information - Business description - Products/Services - Key people - Financial snapshot (in INR Mn) - Key ratios - Key financial performance indicator - Key business segments - Key geographical segments Note: Financial information covered only for public companies 9.2. Geojit Financial Services Limited 9.3. ICICI Securities Limited 9.4. IIFL Finance Limited 9.5. Kotak Securities Limited 9.6. Motilal Oswal Financial Services Limited 9.7. Reliance Capital Limited 9.8. SMC Global Securities Limited 9.9. HDFC Securities Limited 9.10. Sharekhan Limited Chapter 10: Recent developments Chapter 11: Appendix 11.1. Research methodology 11.2. About Netscribes 11.3. Disclaimer


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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