Electric Vehicle Market in India 2014

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Netscribes (Research on Global Markets)

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Market Scenario

Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India. The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer's automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country's level of pollution. There are various challenges too that the Electric Vehicle Market faces in India. Low vehicle performance, inefficient battery, Price constraint and power shortage are the major challenges faced by the Electric Vehicle Market in India. Electric vehicles fall short on many accounts: Short charging cycles, inadequate battery capacity, heavy weight of batteries leading to lower speed, limited driving range. Battery is considered as a crucial component in an electric vehicle as it is directly linked to the ease of usage along with the performance of the vehicle. Fortunately, the market is witnessing the influx of Lithium ion batteries which are relatively better than traditional lead acid batteries in terms of better density, improved life cycle, comparatively low self-discharge and low maintenance. Owing to the high battery costs, price constraint has emerged as a major cause for concern for the electric and hybrid vehicles. India is characterized as a power-starved nation with frequent chronic power shortages across the country. Power demand-supply gap acts as a major challenge for the electric vehicle market as it is a power dependent technology. India does not have adequate infrastructure which is required for the growth and development of electric vehicles in the country. Owing to lack of proper charging facilities, these cars can only cover short distances as they can travel only 80 km/charge and needs to be recharged again. Indian government has realized the intensity of the current challenges preventing the adoption of electric vehicles among the Indian consumers. Hence, the government has decided to launch the NEMMP 2020 program in order to support the desired level of electric vehicle penetration in India. Demand generation can be achieved via a host of supportive measures such as Mandating electric vehicles in government fleets and public transportation, Encourage electric vehicle sales via cash incentives, tax incentives, evading road tax etc.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 - Nov-Dec 2013) Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014) Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13) Introduction Slide 5: Electric Vehicle - Introduction and Types of Electric Vehicles - Technology-wise Slide 6: Electric Vehicle Market - Transition Slide 7: Shift towards Electric Mobility Market Overview Electric Vehicle Slide 8: Electric Vehicle Market - Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share - Segment-wise (2012-13) Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain - Electric Vehicle vs. ICE Vehicles Slide 10: Cost Comparison across Manufacturing Process - Electric Vehicle vs. ICE Vehicles Major Segments Slide 11: Electric Four Wheelers Market - Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference - Electric Vehicle Technology-wise Slide 12-13: Electric Two Wheelers Market - Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications Slide 13: Electric Three Wheelers - Overview, Market Size and Growth (2013-2018e) (Value wise) Market Analysis Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption - Segment-wise Slide 15: Matrix of Key Consumer Purchase Conditions for Electric Vehicles - Segment-wise Slide 16: Sensitivity Analysis Matrix for Electric Vehicles - Segment-wise Slide 17: Matrix of Electric Vehicle Preference - Segment-wise and Tire-wise Slide 18: Matrix of Consumer Preference for Demand Incentives on Electric Vehicles - Segment-wise Slide 19: Matrix of Prioritization - Segment-wise, Technology-wise Drivers & Challenges Slide 20: Summary Slide 21- 29: Key Drivers Slide 30-35: Key Challenges Government Initiatives Slide 36-38: Alternate Fuels for Surface Transportation Program Slide 39-40: National Electric Mobility Mission Plan 2020 (NEMMP 2020) - Overview, Benefits and Structure Slide 41: NEMMP 2020 - Potential Roadmap for Hybridization/ Electrification Slide 42: NEMMP 2020- Key Focus Areas Slide 43-50: Demand Generation Slide 51-59: Research and Development Slide 60-72: Manufacturing Incentives Slide 73-83: Infrastructure Development Slide 84-87: Total Proposed Investment - Electric Vehicle Segment-wise Slide 88: NEMMP 2020 - Benefit Analysis Electric Vehicle Segment-wise Trends Slide 89: Summary Slide 90-92: Key Trends Competitive Landscape Slide 93: Market Competition- Porter's five forces analysis Slide 94-96: Competitive Benchmarking Slide 97-101: Major Public Players Slide 102-136: Major Private Players Strategic Recommendations Slide 137-138: Strategic Recommendations Appendix Slide 139: Appendix Slide 140: Sources of information


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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