Early Childhood Care and Education Industry in India 2020

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Netscribes (Research on Global Markets)

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Market Scenario

The Early Childhood Care and Education (ECCE) scheme provides childhood care and education for children in the age-group of 0–6 years. The ECCE market has been experiencing steady growth since the past few years. During the FY 2016–FY 2020 period, the ECCE market expanded at a rate of 20.68%; it is expected to reach INR ~723.67 Bn by FY 2025. ECCE has gained popularity due to improved awareness of parents regarding preschools and child care centers, coupled with increased number of nuclear families and working women. Both children aged below three years and children aged 3-6 years segments are expected to contribute equally to the growth of the market during the forecast period. Major players operating in the ECCE market include Tree House Education & Accessories Ltd., Zee Learn Limited (Kidzee), EuroKids International Pvt Ltd, Hello Kids Education India Pvt., and Kangaroo Kids Education Ltd. Impact of Covid-19 The pandemic and the prolonged lockdown have severely impacted the education system in India. The closure of preschools and other institutions that provide early education and childhood care continues to impede the holistic development of children. In view of the current circumstances, adoption of technology has become mandatory for preschools to continue imparting lessons. Teachers in preschools devise e-learning groups, live interactions, and several life skills and experiential learning to teach children remotely. Market segment insights In FY 2020, children aged 3-6 years held the highest share (~55.5%) in the ECCE market in India. However, children aged below three years segment is expected to expand at a high CAGR during the forecast period. Among the types of ownership, privately supported preschools and child care centers together held a share of ~50.8% in the market in FY 2020. Key growth drivers of the market • Improved awareness of parents on early childhood care and education has increased the demand for preschools and childcare centers in India. Working parents are bound to be occupied with their professions, thus they prefer to enrol their children in preschools or child care centers for holistic development. Preschools offer a reliable arrangement to ensure a child’s physical and mental growth through various activities. Moreover, increased competition in almost every curricular field has compelled most parents to secure the best early learning and development opportunities for their children. • Rapid urbanization and increased disposable income have instilled brand consciousness among parents. This has led to the penetration of the international preschool culture in India. Key deterrents to the growth of the market The lack of professional staff and training facilities is a major challenge faced by preschools and child care centers. Furthermore, inadequate practical and interactive set of activities and curriculum leads to insufficient learning opportunities for students. Companies covered • Tree House Education & Accessories Ltd. • Zee Learn Limited (Kidzee) • EuroKids International Pvt Ltd • Hello Kids Education India Pvt. • Kangaroo Kids Education Ltd. • Little Millennium Education PVT. LTD. • Podar Education Systems Pvt. Ltd. (Podar Jumbo kids) • Shemrock • S.K. Educations Pvt. Ltd. (Bachpan) • T.I.M.E. Kids

Table of Contents

Chapter 1: Executive summary Chapter 2: Socio-economic indicators Chapter 3: Introduction 3.1. Market definition and structure 3.2. Objective of the early childhood care and education market Chapter 4: Market overview 4.1. Early childhood care and education market overview 4.1.1. Current market scenario Chapter 5: Market segmentation 5.1. Early childhood care and education market segmentation 5.1.1. Based on age-group 5.1.2. Based on ownership Chapter 6: Impact of COVID-19 6.1. Effect of COVID-19 on the market Chapter 7: Government initiatives 7.1. Government initiatives Chapter 8: Market influencers 8.1. Market drivers 8.2. Market challenges Chapter 9: Market trends 9.1. Market trends Chapter 10: Competitive landscape 10.1. Tree House Education & Accessories Ltd. - Company information - Business description - Products/services - Key people - Financial snapshot (in INR Mn) - Key ratios - Key financial performance indicator - Key business segments - Key geographical segments Note: Financial information covered only for public companies 10.2. Zee Learn Limited (Kidzee) 10.3. EuroKids International Pvt Ltd 10.4. Hello Kids Education India Pvt. 10.5. Kangaroo Kids Education Ltd. 10.6. Little Millennium Education Pvt. Ltd. 10.7. Podar Education Systems Pvt. Ltd. (Podar Jumbo kids) 10.8. Shemrock 10.9. S.K. Educations Pvt. Ltd. (Bachpan) 10.10. T.I.M.E. Kids Chapter 11: Recent developments Chapter 12: Appendix 12.1. Research methodology 12.2. About Netscribes 12.3. Disclaimer


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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