The e-commerce market in India is expected to be worth INR 5,992.1 billion by 2020, according to latest Netscribes research. Currently, the Indian e-commerce market is dominated by the online travel segment followed by online retail, online financial services and online classifieds market. The online retail segment is the fastest growing category in the Indian e-Commerce market. Loyalty schemes, promotional offers and deep discounts are some of the most prominent trends in the market. Additionally, changing business models and turning into mainstream online retailers, and consolidation and self-owned brands are some other major trends. The market is also witnessing opening of exclusive online brands opting for a market place approach. E-commerce Market in India - Key Growth Factors Rapid growth of smartphones and internet connectivity across the country, especially in tier-2 and tier- 3 cities, has given greater access to virtual shopping and e-tailing websites to the tech-savvy generation. The increasing purchasing power of the Indian population and rise in third-party logistics services or 3PL are emerging as the key growth drivers for e-commerce in the country. Most importantly, consumers enjoy the ease and comfort associated with e-commerce, which is shaping the growth curve for the entire e-commerce market in India. E-commerce Market in India - Threats and Key Players GST or the Goods and Services Tax law will act as a major challenge for Indian e-commerce market. In addition, a majority of players operating in the market are facing dire lack of funds. Raising funds to support daily business operations and online advertising expenses has therefore become a major challenge. Furthermore, the e-commerce market incurs steep losses due to spam orders and orders paid in cash. Notable e-commerce companies in India include Flipkart, Snapdeal and Amazon India. Whats covered in the report? Overview of the e-commerce market in India and forecasted market size data over 2015 to 2020e Detailed research of the Indian e-commerce market segments (online travel market, online retail market, online financial services market, online classifieds market and other online services market) market snapshot, size and growth forecast over 2015 to 2020e Overview of the Indian e-commerce ecosystem and their associated technologies Qualitative analysis of the major drivers and challenges affecting the market Detailed research of the various e-commerce business models in India Major mergers and acquisitions in the Indian e-commerce industry (2015-2016) Market dynamics through major trends and opportunities Analysis of the competitive landscape and detailed profiles of major players Key recent developments associated with the e-commerce market in India Why buy? Get a broad understanding of the e-commerce market in India, the dynamics of the market and current state of the same Understand the current market segmentation and future growth potential of the market in India up to 2020 Strategize marketing, market-entry, market investment and expansion, and other business plans by understanding factors influencing the market Make more informed business decisions through insightful recommendations
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: Total Population (2010-2011 2019-2020), Population Density (2010-2011 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Overview of e-Commerce Ecosystem Slide 10: Overview of e-Commerce Technology and Development e-Commerce Website Design Essential Features and Components an e-Commerce Website e-Commerce Website Development Phases Slide 11: e-Commerce Market in India Market Overview, Size and Growth Forecast (Value-Wise; 2015 2020e) and e-Commerce Market Split (2015 and 2016) Slide 12-17: e-Commerce Market Segmentation Online Travel Market Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Online Travel Market Split (2015) Online Retail Market Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Value-Wise Share of e-Commerce Retail Market (2016) Online Financial Services - Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Mobile Wallet Player-Wise Segmentation (FY 2015) Online Classifieds Market - Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) and Online Classifieds Market Segmentation by Revenue (2015 and 2016) Other Online Services Market - Market Overview, Size and Growth Forecast (Value-Wise; 2015- 2020e) Slide 18-19: Detailed Description of the Online Business Models in the Indian e-Commerce Market Slide 20-21: Socio-economic Influence of the Indian e-Commerce Industry Market Opportunity Slide 22-25: Key Market Opportunities Market Influencers Slide 26-28: Market Drivers Slide 29-30: Market Challenges Market Trends Slide 31: Initiatives by Government of India Impacting the e-Commerce Industry Slide 32: Evolution of New Payment Solutions Competitive Landscape Slide 33: List of Major Players Slide 34-57: Profiles of Major Players Investments Slide 58-59: e-Commerce Funding Overview (2016) Slide 60: Top 10 Major Mergers and Acquisitions in the Indian e-Commerce Industry (2015 and 2016) Recent Developments Slide 61-62: Key Recent Developments Appendix Slide 63: Research Methodology
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends