Netscribes' latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for Cash on Delivery' mode of payment. In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of Brick and Mortar' stores to tap the offline' customer base, opting for a market place' approach, consolidation and self owned brands are some other major trends observed so far in the market.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014) Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5: e-Commerce Market Scope Slide 6: Illustration - e-Commerce System Work Model Slide 7: Illustration - Transaction Flow within an e-Commerce System Market Overview Slide 8: e-Commerce India Overview, e-Commerce Market Size & Growth (2013-2018e) and e-Commerce Market Split (2013) Slide 9: e-Commerce Market in India - 2013 Snapshot Slide 10: Foreign Direct Investment Scenario - Government of India's Intervention Slide 11: e-Commerce Market India - Online Travel Snapshot, Benefits for Players, Market Size & Growth (2013) and Major Online Travel Website's Reach (2012) Slide 12-16: e-Commerce Market India - Online Retail Snapshot, Fastest Growing Categories, Market Size & Growth (2013), Major Online Retail Website's Reach (2012), Online Retail Demand in India (Region Wise), Major Retail Hubs (Cities) in India, Popular Products Sold in India (Urban) in 2012, Major Rural Hubs (States) in India and Popular Products Sold in India (Rural) in 2012 and Recent Challenges Slide 17: e-Commerce Market India - Online Financial Snapshot, Major Online Financial Services, Market Size & Growth (2013) and Focus of Online Financial Services Slide 18: e-Commerce Market India - Online Other Services Snapshot, Major Drivers, Market Size & Growth (2013) and Segment Split (2012) Slide 19: e-Commerce Market India - Online Digital Downloads Snapshot, Drivers, Market Size & Growth (2013) and Popular Segments Slide 20: Demand and Supply Perspective (e-Commerce Vendors and Users) e-Commerce Technology Slide 21: e-Commerce Website Design Slide 22: e-Commerce Website Development Phase Market Boosters Slide 23: Market Boosters - Summary Slide 24: Increased Spending Power, Total no. of Household (mn) (2005, 2015e, 2025e) and Aggregate Annual Disposable Income (2005, 2015e, 2025e) Slide 25-26: Increasing Internet Penetration and PC users, PC and Tablet PC Sales India (2009-10, 2011-12 & 2012-13), Total Internet Subscribers India (Quarter wise 2012), Number of Broadband Subscribers India (Quarter wise 2012), Internet and Broadband Subscribers India (Quarter wise 2013) Slide 27-28: Ease of Transaction, Credit Card Transactions and Debit Card Transactions (Value and Volume) and Benefits of Online Transaction Issues Hindering Profitability of Players Slide 29: Market Challenges - Summary Slide 30: Online Advertising Expenses Slide 31: Losses Incurred for COD, Transaction Split (2012) and COD Expenses - e-Commerce Vendors India Slide 32: Cost Stack-ups, Trends Slide 33: Trends - Summary Slide 34-36: Major Trends in the Market - Changes in Business Models Slide 37: Refreshed Strategies Competitive Landscape Slide 38: Illustration - Example of e-Commerce Ecosystem Slide 39: Porter's Five Forces Analysis Slide 40-44: Competitive Benchmarking (FY 2012) Slide 45-64: Major Public Players Slide 65-114: Major Private Players Consumer Insights Slide 115-121: Consumer Survey Responses Market Opportunity Slide 122: Opportunity Summary Slide 123-133: Market Opportunity Strategic Recommendation Slide 134-139: Strategic Recommendations Appendix Slide 140: Key Ratios Description Slide 141: Sources of Information
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends