Digital Broadcasting Market in India 2015

Report Id

11167

Publisher Name

Netscribes (Research on Global Markets)

Published Date

2/18/2015

No of Pages

91

Market Scenario

The report highlights the analysis of the drivers and explains the factors for growth of the industry. Emerging middle class and rising disposable income, Increase in television and radio penetration, complete digitization of TV services and Increase in sale of LCD and LED TVs, are the key drivers of this market. Rise in disposable income of the working class coupled by the new digital wave will overlook the price factor of most forms of digital broadcasting media vis-à-vis analogue cable. Rapid evolution of new technologies such as High Definition (HD), STBs (Set Top Boxes) with inbuilt recorders and delivery platforms, create further opportunities for innovation and growth. Government of India has passed a bill aiming at complete digitization of the cable industry by Dec 31, 2014. Upgrade to LCD (Liquid Crystal Display) TVs has shifted viewership trend to DTH/digital broadcast There are various challenges too that the Digital Broadcasting Market faces, High costs involved in digital conversion, Shortage of set top boxes are the major challenges faced by the auto ancillary industry. Costs in digital conversion primarily centres on costs of providing duplicate transmission equipment and distribution infrastructure. Digitization process entails internal costs to broadcasters for upgrading their program creation and presentation; High costs involved in digital broadcasting mechanism poses as a challenge that the sector needs to overcome. As the nation gears up for a switch from analogue to digital transmission, set top boxes are required to continue watching cable television. Operators are facing a crunch in the supply of set-top boxes for the entire population base in India. Further India is going digital at the same time as other nations including Brazil, Russia, China and South Korea, which is making the situation bleak in terms of meeting demands of set top boxes. The Telecom Regulatory Authority of India (TRAI) has proposed a 50% reduction in the airtime of television advertisements which will eventually result in halving the amount of ad inventory and render a better viewership experience. The government has liberalized the broadcast sector ahead of India's shift to digital carriage of television channels, raising foreign direct investment (FDI) ceiling to 74 % in direct-to home (DTH) and multi-system operators (MSOs0029.

Table of Contents

Slide 1: Executive Summary Introduction Slide 2: Digital Broadcasting Sector in India - Introduction Macro Economic Indicators Slide 3: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul-Dec 2013) Slide 4: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014- Sep 2014) Slide 5: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI Annual (2009-10 - 2012-13) Market Overview Slide 6: Digital Broadcasting Market - Global Slide 7: Digital Broadcasting Market - India Slide 8-9: Value Chain Analysis Segments Slide 10: Digital Broadcasting - Platforms Slide 11: Digital Cable TV Slide 12: Digital MMDS Terrestrial TV Broadcasting System Slide 13-14: Direct To Home (DTH) Slide 15-16: IPTV Slide 17-18: Mobile TV Slide 19-20: Digital Radio Slide 21: Digital TV Broadcasting - Spectrum Drivers & Challenges Slide 22: Summary Slide 23-26: Drivers Slide 27-28: Challenges Government Participation Slide 29: Summary Slide 30-32: Government Participation Trends Slide 33: Summary Slide 34-39: Key Trends Competitive Landscape Slide 40: Market Competition - Porter's Five Forces Analysis Slide 41: Public Trading Comparables (2014) Slide 42-44: Competitive Benchmarking Slide 45-78: Major Public Players Slide 79-88: Major Private Players Strategic Recommendation Slide 89: Strategic Recommendations Appendix Slide 90: Key Ratios Description Slide 91: Sources of Information

Methodology

This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain

research-methodology

Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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