Detergent Market in India 2017

Report Id

11213

Publisher Name

Netscribes (Research on Global Markets)

Published Date

4/11/2017

No of Pages

42

Market Scenario

According to Netscribes, the detergent market in India is expected to grow from INR 151.89 bn in 2015 to INR 243.04 bn by 2020 at a CAGR of 9.86%. On the basis of pricing, the organized detergent market can be divided into three categories, such as popular (economy), mid-range and premium. While Hindustan Unilever dominates the high priced premium and mid-range category, Ghari dominates the popular low-priced category. Laundry Detergent Market in India Key Growth Factors Rising income growth has led to an increased penetration of washing machines in India’s urban and rural households. This has created a massive opportunity for the laundry detergent industry. In addition, new launches in laundry care are skewed towards high-priced powder detergents and high-quality hand wash detergents targeting urban consumers, which is boosting value growth for the overall detergent market. Laundry Detergent Market in India Threats and Key Players High competition in the market coupled with pricing wars is acting as a deterrent to the growth of the industry. Lack of product innovation and differentiation is another challenge for detergent manufacturers in India. The use of certain chemicals and other toxic elements in detergents can potentially deteriorate purchase intent, which can hamper market growth. While the laundry detergent industry in India is majorly captured by organized detergent or laundry brands, such as Hindustan Unilever Limited, Rohit Surfactants, Procter & Gamble and Nirma, unorganized local players continue to have a significant market share in rural areas and lower socio-economic groups. What’s covered in the report? The Indian detergent market size and growth forecast 2015 to 2020 Market segmentation by detergent brand and category Trade analysis between FY13 and FY16-17 Qualitative analysis of the major drivers and challenges affecting the market Competitive landscape and detailed profiles of major public and private players Why buy? To understand the current landscape, market outlook, major players and their strategic initiatives, and the key opportunities in rural and urban markets Be informed regarding the key developments in the detergent market in India Recognize major competitors' business strategies and market dynamics and respond accordingly

Table of Contents

Slide 1: Executive Summary Socioeconomic Indicators Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Detergent Market size & Growth Forecast (Value-Wise; FY 2015 - FY 2020e) and Current Market Scenario Slide 10: Player Wise Segmentation and Category Wise Segmentation Trade Analysis Slide 11 – Export of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 12 - Export of Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 13 – Import of Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Import of Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 14 – Import of Laundry Soaps - Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 15 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 16 – Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 17 – Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 18 - Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 19 – Export of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 20 - Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 21 –Import of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Import of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 22 – Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Other Washing Preparations and Cleaning Preparations – Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Market Influencers Slide 23: Market Drivers Slide 24: Market Drivers Contd. Slide 25: Market Challenges Competitive Landscape Slide 26: List of Major Players Slide 27-40: Profiles of Major Players Recent Developments Slide 41: Key Recent Developments Appendix Slide 42: Research Methodology

Methodology

This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain

research-methodology

Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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