Netscribes' latest market research report titled Hearing Aids Market in India 2014 states that the demand for hearing aids is increasing in the country due to a number of reasons, with the changing demographic pattern of the country being the leading factor. With the population of elderly growing in India, loss of hearing is plaguing a vast number of Indians and has resulted in an increasing use of hearing aids. Moreover, changes in the perception of patients and growing awareness regarding hearing aids are further helping in the growth of the industry. The social stigma attached to wearing hearing aids, which was present till even a few years back, has reduced drastically. This has provided a further boost to the industry. Most companies operating in the market sell both analog and digital models, although the number of analog models on offer is considerably less compared to the digital models on offer. This is due to the rapid shift of preference from analog to digital models, both for new consumers as well as existing consumers. Currently, the market is dominated by foreign players who manufacture their products in their overseas facilities and market it in India through their local subsidiaries. However, there are a few domestic players who mostly try to compete with the foreign companies by providing no-frills products at a lower price than those of foreign products. Growing market penetration, especially in smaller cities and towns, is helping the market to grow. Overall, the market is exhibiting steady growth and promises ample opportunities to all the players operating in the market.
Table of Contents
Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11, 2011-12, 2012-13, 2013-14), Inflation Rate: Monthly (Jul 2013 - Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Oct 2013 - Mar 2014) Slide 4: Lending Rate: Annual (2008-09, 2009-10, 2010-11, 2011-12), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Types of Hearing Aids Slide 6: Parts of a Hearing Aid Market Overview Slide 7: Hearing Aids - Market Overview, Market Size & Growth (Value-Wise; 2012 - 2018e) Product Prices Slide 8-27: Company-Wise Price of Various Models of Hearing Aids EXIM Slide 28: Export of Hearing Aids - Overview, Size (Value-Wise & Volume-Wise: 2010-11 - 2013-14), Region-Wise Exports (Value-Wise: 2012-13, 2013-14) Slide 29: Import of Hearing Aids - Overview, Size (Value-Wise & Volume-Wise: 2010-11 - 2013-14), Region-Wise Imports (Value-Wise; 2012-13, 2013-14) Drivers & Challenges Slide 30: Drivers and Challenges - Summary Slide 31-36: Drivers Slide 37-38: Challenges Competitive Landscape Slide 39: Porter's Five Forces Analysis Slide 40-43: Competitive Benchmarking Slide 44-79: Major Companies Strategic Recommendation Slide 80-81: Key Recommendations Appendix Slide 82: Key Ratios Description Slide 83: Sources of Information
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends