Bottled Water Market in India 2017

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Netscribes (Research on Global Markets)

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Market Scenario

The bottled water market in India is estimated to grow at a CAGR of 22.3% through 2020. Bottled water in India is essentially purified water that may contain added minerals. Download the report for a complete overview of the bottled water market, including the growth drivers, competitive landscape, and forecasted market size. Key growth factors Growth in income, consumption, urbanization, and population has driven growth in the Indian bottled water market. The influx of foreign tourists and expats, coupled with product innovation, awareness about the consumption of safe drinking water, and retail market growth, have further augmented the demand growth for bottled water. Threats and key players The surplus demand for safe drinking water coupled with low penetration in rural areas, has given rise to spurious bottled water brands in the country. The industry is challenged by surging transportation costs, lack of product differentiation, and increasing use of water purifiers. The Bureau of Indian Standards (BIS) has formulated mandatory certification to prevent the entrance of spurious brands. High transportation cost affects the ability to have an inland presence, thereby benefitting only large establishments in India. Key players in the Indian bottled water market include Bisleri International Pvt. Ltd., Coca Cola India Pvt. Ltd., Danone Narang Beverages Pvt. Ltd., Dhariwal Industries Pvt. Ltd., Nourisco Beverages Ltd., Parle Agro Pvt. Ltd., Eureka Forbes Ltd. and Pepsico India Holdings Pvt. Ltd. What’s covered in the report? Overview of the bottled water market in India and estimated bottled water market size over 2013 to 2020 Qualitative analysis of the major drivers and challenges affecting the market Overview of the export earnings, modern methods of water purification and distribution of bottled water Manufacturing process of bottled water Analysis of the competitive landscape and detailed profiles of major public and private players Why buy? Get a broad understanding of the bottled water market in India Learn about the latest trends, manufacturing process, distribution channels in the bottled water market Understand major competitors' business, market dynamics, and respond accordingly Be informed regarding the key areas of opportunity in the bottled water market Make more informed business decisions with the help of insightful recommendations provided to succeed in the market

Table of Contents

Slide 1: Executive Summary Socioeconomic Indicators Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015) Market Overview Slide 8: Market Definition and Structure Slide 9: Market size & Growth Forecast (Value-Wise; FY 2013 - FY 2020e) and Current Market Scenario Slide 10: Water Purification Methods Slide 11: Distribution Channel of Bottled water Slide 12: Manufacturing Process Slide 13: Porter’s Five Force Analysis Trade Analysis Slide 14 – Export of Mineral Waters {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} and Export of Mineral Waters {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 15 - Export of Mineral Waters – Region-Wise Segmentation {(Value-Wise: FY 2016 and FY 2017 (Apr-Dec)} and Export of Mineral Waters – Region-Wise Segmentation {Volume-Wise: FY 2015 and FY 2017 (Apr-Dec)} Slide 16 – Import of Mineral Waters {Value-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Import of Mineral Waters {Volume-Wise; FY 2013 – FY 2016-2017 (Apr-Dec)} Slide 17 – Import of Mineral Waters - Region-Wise Segmentation (Value-Wise: FY 2016 and FY 2017 (Apr-Dec)} and Import of Mineral Waters – Region-Wise Segmentation {Volume-Wise: FY 2015 and FY 2016 Apr-Dec)} Market Influencers Slide 18-22: Market Drivers Slide 23-25: Market Challenges Government Initiatives Slide 26: Government Initiatives – Summary Slide 27-28: Key Government Initiatives Market Trends Slide 29-30: Key Market Trends Competitive Landscape Slide 31: List of Major Players Slide 32-45: Profiles of Major Players Recent Developments Slide 46: Key Recent Developments Appendix Slide 47: Research Methodology


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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