Biscuit Market in India 2013

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Netscribes (Research on Global Markets)

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Market Scenario

Netscribes' latest market research report titled Biscuit Market in India 2013 talks about the various crucial aspects of the market space in India and highlights the major growth strategies and opportunities relevant for the major biscuit manufacturers in India. Vital statistics pertaining to the market landscape such as product penetration, per capita consumption, market segmentations, consumer preferences and market share of players to name a few, when studied thoroughly reflect the fact that rise in income levels and the consequent hike in consumerism are mainly boosting the market's growth in India. It has also been observed that even though the import value levels are growing at a very modest rate, export valuation on the other hand has been skyrocketing over the past couple of years, which again depicts a healthy state of the market. The market in India is governed by relevant authorities in order to ensure safe consumption and proper hygiene standards are maintained. Additionally, an array of policies, taxation norms and export & import regulations has been chalked out in an attempt to maintain a health market scenario in India. Eminent trends have also been observed in the market which mainly arises due to key factors such as the rising income levels, changing consumerism patterns and health consciousness. The competitive landscape in the market is healthy and there is an array of major biscuit manufacturers which have managed to dominate a significant share in the market. Establishing a proper brand name and maintaining an attractive product line-up remains the top most priority of these players.

Table of Contents

Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2009-10, 2010-11, 2011-12, 2012-13), Inflation Rate: Monthly (Nov 2012 - Apr 2013) Slide 3: Gross Fiscal Deficit: Monthly (Sep 2011-Feb 2012), Exchange Rate: Monthly (Dec 2012 - May 2013) Slide 4: Lending Rate: Annual (2009-10, 2010-11, 2011-12, 2012-13), Trade Balance: Annual, FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13) Introduction Slide 5: Market Segmentation & Scope of the Report Slide 6: Value Chain Market Overview Slide 7-12: Indian Biscuit Market Overview, Per Capita Consumption, Market Size and Growth Figures (value-wise; 2012 - 2017e), Annual Production in Organized Sector (2008-09 to 2011-12), Market Segmentation (2012), Value Contribution of Biscuits (2010, 2011 & 2012), Region-wise Biscuit Consumption (2012), Rural & Urban Market Penetration, Change in Market Share of Players (2009-10 & 2010-11) and Market Penetration Strategy Consumer Insights Slide 13-23: Consumer Insights & Preferences EXIM Slide 24: Export Overview, Exports (value-wise; 2010-11 to 2012-13), Country-wise Exports (2011-12 & 2012-13) Slide 25: Import Overview, Imports (value-wise; 2010-11 to 2012-13), Country-wise Imports (2011-12 & 2012-13) Drivers & Challenges Slide 26: Drivers and Challenges - Summary Slide 27-30: Drivers Slide 31-33: Challenges Government Rules & Policies Slide 34: Government Rules & Policies - Summary Slide 35-38: Trends Trends Slide 39: Key Trends - Summary Slide 40-43: Major Trends in the Market Competitive Landscape Slide 44: Porter's Five Forces Analysis Slide 45-46: Major Biscuit Brands in India Slide 47-51: Competitive Benchmarking Slide 52-112: Major Companies Strategic Recommendation Slide 113-116: Key Recommendations Appendix Slide 117: Appendix Slide 118: Sources of Information


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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