With global shipments increasing by 280 % in 2011, android smartphones have attained a global smartphone market share of 32 % in a relatively short span of time from just 13 % in 2010. Google recently announced in its Q3 2011 conference call that the total number of android activations had surpassed 190 million, up from 135 million in Q2 2011. In particular, with the entry of Chinese and Indian vendors into the market, the race to lower android smartphone prices is gaining momentum, which in consequence has lead to the early emergence of mid-tier android devices. Furthermore Googles recently announced acquisition of Motorola with its 17,000 approved and 7500 pending patents, will considerably assist in the protection of android and its ecosystem from patent infringement lawsuits. The move is further likely boost android sales, and consequently the market share. This database individually lists the number of active android devices by handset model, region and country as of Q3 2011. The database covers the worldwide market divided in 7 regions (Asia Pacific, Middle East, Africa, Western Europe, Eastern Europe, North America, Latin and Central America) over 215 android devices from Acer, Altek, Commtiva, Coolpad, Dell, Dopod, GarminAsus, Gigabyte, HTC, Huawei, i-Mobile, INQ Mobile, KT Tech, KTFT, K-Touch, Lenovo, LG, Micromax, Motorola, NEC, Pantech & Curitel, Samsung, Sharp, SK telesys, Sony Ericsson, Spice Mobiles, Toshiba, Videocon Mobile and ZTE. The target audience for this report includes handset manufacturers, application developers and mobile network operators. The following 13 major countries are individually covered as well: U.S.A, U.K, Canada, Germany, Brazil, Russia, India, China, Indonesia, Mexico, South Korea, Singapore and Taiwan. Further statistics from additional countries can be supplied on demand. The database reveals that that HTCs Wildfire series and Samsungs Galaxy series of smartphones are leading the market share, with the U.S and China leading the market from a regional perspective. All variants of particular smartphone series are individually covered in the database. As an example, for the Samsung Galaxy S series, the GT-i7500, Galaxy, GT-i9000, Galaxy S, GT-i9100, Galaxy S II and all other individual variations are covered individually.
Table of Contents
This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain
Research Tools and Models
- Top-Down Approach and Bottom-Up Approach
- QFD Modeling for Market Size and Share Calculation
- Regression, Variable and Impact Analysis
- Penetration Modeling
- It comprises briefing about market dynamics and business opportunities and strategies.
- Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.
It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:
- Identification of market variables and market size derivation
- Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
- Evaluation historical market trends and derivation of present and future year-on-year growth trends