Agriculture and Food Industry in India 2011

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Netscribes (Research on Global Markets)

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Market Scenario

The agriculture and food industry in India has been growing steadily with strong impetus from the government through various initiatives. Sectors that have witnessed strong private participation in the industry include seeds, fertilizer, farm equipments, warehousing, cold chains, food processing and organic foods. The report begins with an overview of the agriculture and food industry. It provides an introduction to the market and includes information regarding growth in agriculture, food consumption levels as well as the primary factors leading to a growing industry. The value chain in the market has been highlighted and includes the major sectors in the market. This is followed by an analysis of the seeds sector and provides its total market size and growth figures as well as demand-supply data for seeds of major crops. The development of the seed market over the years has been highlighted with special emphasis on the growth of the agro-biotech sector. Major drivers covered includes government policy initiatives, higher yields and increasing profits, private sector participation while major challenges faced are inconsistent approval system, lack of awareness and knowledge, price control on agri-biotech products, controversies on the use of BT products. The overall consumption and production figures have been provided for the fertilizer market. Segmented share of Nitrogenous, Phosphatic, Potassium, Complex fertilizers is included with the various subsidies provided by the government. Major drivers analysed includes the shift to nutrient based subsidy, increasing use of other fertilizers, MRP and price decontrol, low penetration per hectare while major challenges faced are inadequate supply of natural gas, ineffective government policies and dependence on potash imports. The value chain and the major equipments used in agriculture have been highlighted. The section includes the market size and growth as well as the segmented market share of the agricultural equipment market. It further elaborates on the usage of power tillers and tractors, sales of the same and the penetration of agricultural equipments. It includes the regional distribution of the tractor market and highlights the major reasons for growth in each region. An analysis of the drivers explains growth factors such as improved availability of credit, lower penetration of farm equipments, low farm power availability and opportunity in new markets and products. The challenges faced by the market are cost constraints, fragmentation of land and erratic monsoons. The agricultural warehousing and cold chains segment has been considered. It includes the warehousing markets size and growth as well as the capacity expansion. The overall size and growth figures have also been provided for the cold chains market but it also analyses the major segments, namely surface storage and refrigerated transport, providing its segmented share. Primary drivers including growth in organized retail, shift towards horticultural crops, growth in processed food sector, government initiatives, investments and challenges namely lack of logistical support, uneven distribution of cold chains, cost structure, power supply and inadequate infrastructure & resources have been covered in this section. Major trends have also been highlighted. The next section covers the food processing sector providing the market size and growth as well as the penetration levels of major products. A brief of each of the segments has been included highlighting the growth rate for the same. An analysis of the drivers explains growth factors such as increasing consumer spend on processed foods, India's competitive edge, growing food retailing in India, government support, growth in food processing exports, growth in terminal markets, low level of penetration in domestic market while the challenges faced by the market are lack of integrated supply chain and scale of operations, limited use of technology in food processing, high taxes on branded agricultural products. A global comparison has been provided for the organic foods segment with information regarding market segmentation by product. Drivers identified in this segment include increasing health consciousness of the people, huge export market, increasing organized retail, government initiatives while challenges covered are high prices, certification barrier and lack of integrated supply chain. The report also discusses the segments with the maximum growth opportunities based on investment levels. It also enlists the various PE investments and M&A deals in the market. A competitive landscape has been provided for each of these sectors which includes information regarding the major players in the market. The Annexure contains a snapshot of their corporation, business highlights and their product portfolio, providing an insight into the existing competitive scenario.

Table of Contents

Agriculture and Food Industry Page 1: Executive Summary Page 2: Industry Overview - Agricultural Growth (2005-10e), Food Consumption (2005-11e) Page 3: Industry Drivers - Government Expenditure (2008-11), Private and Public Investment on Contract Farming (2004-09) Page 4: Value Chain and Industry Segments Page 5: Major Sector and Key Players Seeds Sector Page 6: Executive Summary Page 7: Market Overview - Market Size and Growth (2005-10e), Demand-Supply Gap for Major Seeds Page 8: Development of Indian Seed Industry Page 9: Agri-biotech - Market Size and Segmentation of Biotech Market Page 10: Summary - Drivers & Challenges Page 11-12: Drivers Page 13-14: Challenges Page 15: Competitive Landscape - Growth in Private and OtherCompanies, Financial Performance of Major Players Page 16: M&A and Private Equity Deals Fertilizers Sector Page 17: Executive Summary Page 18-19: Market Overview - Consumption, Production and Segmented Share (2005-08e), Overall Fertilizer Subsidy Disbursement (2006-10e), Subsidy for Non-urea Fertilizers (2007-09) Page 20: Summary - Drivers & Challenges Page 21-22: Drivers Page 23: Challenges Page 24: Competitive Landscape - Segmented Market Share for Nitrate and Phosphate Products by Company Type (2008-09), Segmented Share of Urea Production by Player (2008-09) Agricultural Equipments Sector Page 25: Executive Summary Page 26: Value Chain and Major Agricultural Equipments Page 27: Market Overview - Market Size and Growth (2006-10e), Market Segmentation by Product Page 28-29: Tractor and Tillers Market - Market Size and Growth (2006-10e), Penetration Level of Agricultural Equipments, Analysis and Regional Sales Growth for Tractors (2008-10) Page 30: Summary - Drivers & Challenges Page 31: Drivers Page 32: Challenges Page 33: Competitive Landscape - Market Share of Players manufacturing Tractors (2009) Page 34: M&A and Private Equity Deals Agricultural Warehousing and Cold Chains Sector Page 35: Executive Summary Page 36: Agricultural Warehousing Overview - Market Size and Growth (2007-11e), Capacity Expansion (2008-12e) Page 37-38: Cold Chain Overview - Market Size and Growth (2008-15e), Market Segmentation, Growth in Surface Storage and Market Share by Products Stored, Market Segmentation of Refrigerated Transport Page 39: Summary - Drivers & Challenges Page 40-44: Drivers Page 45-46: Challenges Page 47: Major Trends Page 48: Competitive Landscape - Market Share by Type of Player (Public, Private, Co-operative) Page 59: M&A and Private Equity Deals Food Processing Sector in India Page 50: Executive Summary Page 51: Market Overview - Market Size and Growth (2009-12e), Market Penetration by Product Page 52-53: Segments - Segment Analysis and Growth Rate Page 54: Summary - Drivers & Challenges Page 55-57: Drivers Page 58: Challenges Page 59: Competitive Landscape - Market Share by Product, Segment-wise Organized Share Page 60: M&A and Private Equity Deals Organic Food Sector Page 61: Executive Summary Page 62-63: Market Overview - Market Size, Share of Production by Product, Types of Organic Farms in India Page 64: Summary - Drivers & Challenges Page 65-66: Drivers Page 67: Challenges Page 68: Competitive Landscape - Distribution Structure Page 69: PE Investments Conclusion Page 70: Opportunities and Investment Level Annexure Page 71-74: Profile of Major Players in the Seeds Market Page 75-77: Profile of Major Players in the Fertilizer Market Page 78-80: Profile of Major Players in the Agricultural Equipment Market Page 81-82: Profile of Major Players in the Agricultural Warehousing Market Page 83-87: Profile of Major Players in the Cold Chains Market Page 88-91: Profile of Major Players in the Food Processing Market Page 92-94: Profile of Major Players in the Organic Food Market


This research report involves complete picture of the market with the help of in-depth secondary and primary research. This research report studies several aspects of the market and analyze vital industry influencers. Extensive secondary research has been conducted using paid as well as open access data sources in order to gather information on the market and parent market. These key findings are then analyzed and validated with the help of in-house data models and primary discussions with key industry participants and experts across the value chain


Research Tools and Models

  • Top-Down Approach and Bottom-Up Approach
  • QFD Modeling for Market Size and Share Calculation
  • Regression, Variable and Impact Analysis
  • Penetration Modeling

Qualitative Research

  • It comprises briefing about market dynamics and business opportunities and strategies.
  • Finally, all the research findings are validated through interviews with in-house industry experts, freelance consultants and key opinion leaders etc.

Quantitative Research

It involves various mathematical tools, models, projection, and sampling techniques. It involves following steps:

  • Identification of market variables and market size derivation
  • Assessment of future prospects, opportunities and market penetration rates by analyzing product commercialization, regional trends etc.
  • Evaluation historical market trends and derivation of present and future year-on-year growth trends

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